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Affinitas Intimates

Parfait Introduces Neo-Romance & Expanded Sizing for SS14

New York, New York 14 June 13 – C’est Parfait! Full bust powerhouse Parfait wants you to channel your neo-romantic this Spring, introducing four new collections in dreamy Eva, Louisa, Natalie and Melissa. Existing Nina, Camilla, Lola, Casey and all-time best seller Charlotte return as well, in new romantic color ways from soft Ivory to Cameo Pink. Get ready for romance beginning January 2014 when styles beginning hitting retailers worldwide, at a price point of $14.00 - $69.00. And at long last – the brand is thrilled to announce the debut of expanded sizing! The Charlotte Padded Bra, Sophia Wire Bra and Alexis Babydoll will be available beginning August 2013 in new sizes GG, H, HH, J, JJ and K, with the Charlotte Padded Bra also now starting at a 28 band.

Innocent romance stems throughout Parfait SS14, bringing with it delicate, poetic looks in dreamy color ways and sweet floral prints. Get back to basics in skin soft Eva, whose microfiber & lace T-Shirt Bra, Wire Bra, Bikini and Hipster come in Ivory or Cocoa. Floral print paper touch Louisa leads you to a garden party, with a Wire Bra, Half-Padded Bra, Brief and Hipster in Poppy Blue/White and Tango Red/White. Ready for a cabaret? Slip into Natalia’s Underwire Babydoll, Wire Bra, Padded Bra, Hipster or Bikini for a date at the Moulin Rouge. The definition of feminine elegance, Melissa’s Wire Bra, Padded Bra, Boyshort and Bikini arrive in Ivory/Cream with beautiful floral embroidery and eyelash lace trim.

Returning better than ever, all-time best-seller Charlotte introduces new color way Wild Pink, while floral Nina offers a more subdued Cameo Pink as well as Ivory. Camilla’s satin Padded Chemise, Contour Bra and Unlined Wire Bra return in Ivory/Latte, while menswear-inspired Lola takes a turn in White/Black pinstripe. Not to be outdone, basics best-seller Casey introduces two new LBB’s: the Little Black (Plunge Molded) Bra and the Little Black Boyshort.

Leading the size expansion in Parfait is all-time favorite Charlotte, a style that launched with Parfait’s initial debut back in Fall 2010. The Charlotte Padded Bra will be available up to K cup in Peach/Black, Red/Black, Dusty Rose and brand new color way Wild Pink, also introducing a 28 band size in all color ways and all cup sizes. Best-selling Alexis will expand to K cup as well in the popular Babydoll silhouette, available in Ivory and Black. Rounding out the roster is newer style Sophia, whose Wire Bra will be available up to K cup in Black, Pearl White and European Nude.

About Parfait

Affinitas sister line Parfait presents a collection of fashion-forward lingerie dedicated to the full bust woman in sizes 28D – 40K. Dedicated to fit and innovative styling, Parfait collections are designed in both fit and silhouette to beautifully embrace and enhance (not bury and conceal!) the full bustline. The Parfait woman is independent and confident, fashion forward and discerning. She pays utmost attention to fit in her lingerie and wishes for stylish, comfortable, quality pieces at an accessible price point. Now the full bust woman can easily (and affordably) add confidence and style to her lingerie wardrobes just by whipping up a little bit of Parfait!

A press & celebrity fave, Parfait collections have been worn by top actresses & performers around the world, including Sofia Vergara, Gabrielle Union, Alicia Silverstone, British soul singer Lianne La Havas, UK reality stars Billie and Sam Faiers of TOWIE (The Only Way is Essex) and more. In regards to the Parfait “Tamara” Balconet Bra, Vergara is even quoted saying: “When I find a bra that works for me…”

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