New York, New York 12 June 13 – Due to high customer demand, leading full bust lingerie brand Parfait is thrilled to announce expanded cup sizing for Fall. The best-selling Charlotte Padded Bra, Sophia Wire Bra and ever-popular Alexis Babydoll will be available up to K cup beginning this August at retailers worldwide.
Leading the cup size expansion is Parfait all-time favorite Charlotte, a style that launched with Parfait’s initial debut back in Fall 2010. The Charlotte Padded Bra will be available up to K cup in Peach/Black, Red/Black, Dusty Rose and brand new colorway Wild Pink, while the best-selling Alexis Babydoll expands in Ivory and Black. Rounding out the roster is newer style Sophia, whose Wire Bra will be available up to K cup in Black, Pearl White and European Nude.
“We have heard and listened to the growing feedback from our dedicated fanbase for expanding sizing, and are so pleased to be able to meet their wishes after extensive research, development and fit testing. As a brand committed to providing full bust women worldwide the best in quality, fit and style, we couldn’t be happier to announce that expanded cup sizes are here!” Keng Zhang, President, Parfait by Affinitas
Stay tuned, Parfait plans on rolling out additional styles in expanded sizes in future seasons.
About Parfait
Affinitas sister line Parfait presents a collection of fashion-forward lingerie dedicated to the full bust woman – now in expanded sizing! SS14 introduces all time best-seller Charlotte up to K cup, along with the popular Alexis Babydoll and Sophia Wire Bra. Soft, romantic hues and floral motifs are seen throughout, refining the idea of femininity to one of elegance and sophistication. Dedicated to fit and innovative styling, Parfait collections are designed in both fit and silhouette to beautifully embrace and enhance (not bury and conceal!) the full bustline. The Parfait woman is independent and confident, fashion forward and discerning. She pays utmost attention to fit in her lingerie and wishes for stylish, comfortable, quality pieces at an accessible price point. Now the full bust woman can easily (and affordably) add confidence and style to her lingerie wardrobes just by whipping up a little bit of Parfait!
A press & celebrity fave, Parfait collections have been worn by top actresses & performers around the world, including Sofia Vergara, Gabrielle Union, Alicia Silverstone, British soul singer Lianne La Havas, UK reality stars Billie and Sam Faiers of TOWIE (The Only Way is Essex) and more. Shot in a Parfait bra on the cover of Allure magazine September 2012, Vergara is quoted saying: “When I find a bra that works for me…”
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