Our Brands:Affinitas Intimates Parfait Cupcake Panty
Affinitas Intimates

Brand Story

Inspired by his two entrepreneurial parents, CEO Ken Zhang knew he was destined to follow their footsteps and, someday, build his own successful business. Zhang had inherited an act for business and production at an early age. While majoring in Business Administration at University of Southern California (USC), Zhang met his future colleagues and friends, VP of Logistics, Kevin Lai and VP of Design Anthony Chan, who would eventually help with the success of two lingerie brands. Affinitas and Parfait were launched in 2005 in the U.S. and U.K.

After a year undergoing research and development the first collection for its first brand Affinitas Intimates was launched in Spring / Summer 2007, with collections crafted with creative, fashion forward designs and special attention to comfort and fit. With the success of the first brand and to fill a need in the industry and market, Uni Grace launched its second brand in 2010, Parfait by Affinitas, a complementary line specifically designed for the full-busted women which had an overwhelming response from the marketplace with its fresh, feminine and flattering designs. The new Cupcake Panty by Affinitas made an introduction at the 2014 Paris Tradeshow, and has since extended its collection with various styles and colorways. Each panty comes individually packaged in tiny cupcake silhouette box making it a popular on-the-go panty for all women.

Affinitas Intimates

Women with an affinity for elegant, stylish lingerie won’t be disappointed. LA based Affinitas ranges from wardrobe basics to seasonal collections to special occasion pieces, sized A-DD with select styles up to DDDD. Made of fine, soft materials sourced from all around the world, Affinitas ensures you can wear any piece from the line all day, or night, long. The Affinitas woman is independent and confident, fashion-forward and discerning. She wishes for stylish, comfortable, quality lingerie at an accessible price point. 

press and celebrity favorite, Affinitas collections have been featured in everything from The TODAY Show and E! News to Oprah Magazine, Glamour, BRIDES, SHAPE, The New York Post, The Daily Mirror and many more. The Affinitas brand has fans including Jennifer Love Hewitt, Ashley Tisdale and supermodel Irana Shayk, as well as top fashion, celebrity and wardrobe stylists worldwide. Affinitas collections are available at retailers and e-retailers nationwide and throughout the globe.  


Dedicated to fit and innovative styling, Parfait collections are designed in both fit and silhouette to elegantly embrace and enhance the full bustline. Styles range from bras and briefs to bustiers and best-selling babydolls, sized D-G cup with select styles up to K. The Parfait woman is independent and confident, fashion forward and discerning. She pays utmost attention to fit in her bras and lingerie and wishes for stylish, comfortable, quality pieces at an accessible price point. Now the full bust woman can easily add confidence and style to her lingerie wardrobe just by whipping up a little bit of “Parfait.”

A press & celebrity favorite, Parfait collections have been worn by top actresses & performers around the world including Sofia Vergara, Sharon Stone, Nicki Minaj, Nicole Scherzinger, Gabrielle Union, Alicia Silverstone, British soul singer Lianne La Havas, UK reality stars Billie and Sam Faiers of TOWIE (The Only Way is Essex) and more. Shot in a Parfait bra on the cover of Allure magazine September 2012, Vergara is quoted saying: “When I find a bra that works for me…” Parfait collections are available at retailers and e-retailers nationwide and throughout the globe. 

Comfy, cute and discreet, Cupcake Panties by Affinitas are perfect for gift-giving occasions such as Valentine’s Day, birthdays and bridal showers, or a well-deserved gift to yourself! Measuring just 3.5” x 2.5” each, Cupcake Panties are also the perfect on-the-go item. Tuck a cupcake in your gym bag for a fresh pair post-workout, stash at the boyfriend’s, or toss into your overnight bag for a weekend away. Cupcake Panties by Affinitas are the perfect solution for any occasion in which you may be in need of a quick, convenient (and cute), fresh pair.

Now you can have your cake and wear it too with Affinitas Cupcake Panty!

The Cupcake Panty by Affinitas is offered in three silhouettes: a Low Rise Thong, Bikini and Hipster, all fabricated from a stretch Nylon/Spandex blend featuring lace paneling. Sold in a set of three, each panty comes individually packaged in an adorable cupcake silhouette box designed with various pastel prints.

follow us Facebook Twitter Instagram Pinterest Youtube
copyright 2007-2015. affinitas intimates. all rights reserved
U.S. Headquarters
17300 Railroad Street, Unit C City of Industry, CA 91748
Tel: +(1) 562 213 0604 | Fax:+(1) 562 213 0605

Australia Office
Level 2 710 Collins Street Docklands VIC 3008
Tel: +61 3 9097 1749 | Fax: +61 3 9097 1727
UK Office
83 Victoria Street London. SW1H 0HW
United Kingdom
Tel: +44 (0) 20 3475 7830 | Fax:+44 (0) 20 3475 7839

New Zealand Office
Level 31, Vero Centre 48 Shortland St, Auckland 1010
New Zealand
T: +64 9 352 2095 | F: +64 9 358 7440 sales@affinitas.com
Canada Office
150-10451 Shellbridge Way Richmond, BC V6X2W8
Tel: +(1) 888 841 4125 | Fax:+(1) 888 841 7051
our latest catalogs:
SS15 | AW15
Affinitas Intimates
SS15 | AW15

Cupcake Panty
Affinitas Intimates