Offers & Promo
Affinitas Intimates

Romance by the Sea: Introducing Affinitas Spring/Summer 2014

New York, NY 14 June 2013 – Global lingerie powerhouse Affinitas conjures up seaside romance for SS14, offering five new collections in color ways including Coral, Shell and Sky Blue. The brand introduces a first-time size expansion of 32-38DDD in select styles, as well as reintroduces the Triangle Bra silhouette and cotton as a fabrication. Start your romance beginning January 2014, when styles begin hitting retailers worldwide at a price point of $12.00 – $59.00.

In brand new collections, Sylvie debuts with an embroidered mesh Push-up Padded Bra, Wire Bra, Hipster in Bikini in Ivory, while paper touch Lara offers a dainty floral print in Ivory/Latte. Get ready to go by the sea in skin soft Julienne, whose skin-soft microfiber Soft Padded Bra, Chemise, Bikini and Boyshort come in color ways Coral/Ivory and Ivory/Latte. Continuing in seaside romance is Amandine, offering a Wire Bra, Balconet Bra, Hipster & Thong in Sky Blue/Shell and the reverse Shell/Sky Blue. A third color way Garnet/Black includes the four aforementioned styles along with a Babydoll and new silhouette, the Triangle Bra. SS14 also sees the reintroduction of cotton, as fabricated in a White/Black Polka Dot print Wire Bra, Padded Bra, Bikini, Boyshort and Camisole from new Sienna.

All-time best selling Nicole returns for SS14 armed with new color ways, offering the six piece basics collection in Ivory and subdued pink Heather.

About Affinitas ww.affinitasintimates.com

From your go-to T-Shirt Bra to a special occasion Bustier, Affinitas lingerie ranges from wardrobe basics to on–trend and sexy-yet-sophisticated pieces for those special moments. Whether you’re feeling flirty and glamorous, elegant and feminine, or want to channel your inner vixen, Affinitas has a look to match your mood. Fabricated from fine, soft materials sourced from all over the world, Affinitas ensures you can wear any piece from the line all day long…or just for a few minutes! The Affinitas woman is independent and confident, fashion-forward and discerning, wishing for stylish, comfortable, quality lingerie – at prices that won’t break the bank.

A press & celebrity fave, Affinitas collections have been featured on everything from The TODAY Show and E! News to Oprah Magazine, Glamour, BRIDES, SHAPE, Daily Candy, The Daily Mirror & many more. The line counts fans including Ashley Tisdale, Jennifer Love Hewitt and supermodel Irana Shayk, as well as top fashion, celebrity and wardrobe stylists worldwide.

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Parfait Introduces Neo-Romance & Expanded Sizing for SS14

New York, New York 14 June 13 – C’est Parfait! Full bust powerhouse Parfait wants you to channel your neo-romantic this Spring, introducing four new collections in dreamy Eva, Louisa, Natalie and Melissa. Existing Nina, Camilla, Lola, Casey and all-time best seller Charlotte return as well, in new romantic color ways from soft Ivory to Cameo Pink. Get ready for romance beginning January 2014 when styles beginning hitting retailers worldwide, at a price point of $14.00 – $69.00. And at long last – the brand is thrilled to announce the debut of expanded sizing! The Charlotte Padded Bra, Sophia Wire Bra and Alexis Babydoll will be available beginning August 2013 in new sizes GG, H, HH, J, JJ and K, with the Charlotte Padded Bra also now starting at a 28 band.

Innocent romance stems throughout Parfait SS14, bringing with it delicate, poetic looks in dreamy color ways and sweet floral prints. Get back to basics in skin soft Eva, whose microfiber & lace T-Shirt Bra, Wire Bra, Bikini and Hipster come in Ivory or Cocoa. Floral print paper touch Louisa leads you to a garden party, with a Wire Bra, Half-Padded Bra, Brief and Hipster in Poppy Blue/White and Tango Red/White. Ready for a cabaret? Slip into Natalia’s Underwire Babydoll, Wire Bra, Padded Bra, Hipster or Bikini for a date at the Moulin Rouge. The definition of feminine elegance, Melissa’s Wire Bra, Padded Bra, Boyshort and Bikini arrive in Ivory/Cream with beautiful floral embroidery and eyelash lace trim.

Returning better than ever, all-time best-seller Charlotte introduces new color way Wild Pink, while floral Nina offers a more subdued Cameo Pink as well as Ivory. Camilla’s satin Padded Chemise, Contour Bra and Unlined Wire Bra return in Ivory/Latte, while menswear-inspired Lola takes a turn in White/Black pinstripe. Not to be outdone, basics best-seller Casey introduces two new LBB’s: the Little Black (Plunge Molded) Bra and the Little Black Boyshort.

Leading the size expansion in Parfait is all-time favorite Charlotte, a style that launched with Parfait’s initial debut back in Fall 2010. The Charlotte Padded Bra will be available up to K cup in Peach/Black, Red/Black, Dusty Rose and brand new color way Wild Pink, also introducing a 28 band size in all color ways and all cup sizes. Best-selling Alexis will expand to K cup as well in the popular Babydoll silhouette, available in Ivory and Black. Rounding out the roster is newer style Sophia, whose Wire Bra will be available up to K cup in Black, Pearl White and European Nude.

About Parfait www.affinitasintimates.com

Affinitas sister line Parfait presents a collection of fashion-forward lingerie dedicated to the full bust woman in sizes 28D – 40K. Dedicated to fit and innovative styling, Parfait collections are designed in both fit and silhouette to beautifully embrace and enhance (not bury and conceal!) the full bustline. The Parfait woman is independent and confident, fashion forward and discerning. She pays utmost attention to fit in her lingerie and wishes for stylish, comfortable, quality pieces at an accessible price point. Now the full bust woman can easily (and affordably) add confidence and style to her lingerie wardrobes just by whipping up a little bit of Parfait!

A press & celebrity fave, Parfait collections have been worn by top actresses & performers around the world, including Sofia Vergara, Gabrielle Union, Alicia Silverstone, British soul singer Lianne La Havas, UK reality stars Billie and Sam Faiers of TOWIE (The Only Way is Essex) and more. In regards to the Parfait “Tamara” Balconet Bra, Vergara is even quoted saying: “When I find a bra that works for me…”

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It’s Here: Parfait Expanded Cup Sizing for Fall!

Charlotte_6901paddedbra_bikini6905_wildpinkNew York, New York 12 June 13 – Due to high customer demand, leading full bust lingerie brand Parfait is thrilled to announce expanded cup sizing for Fall. The best-selling Charlotte Padded Bra, Sophia Wire Bra and ever-popular Alexis Babydoll will be available up to K cup beginning this August at retailers worldwide.

Sophia_WireBra7402_HighwaistBrief7451_EuropeanNude copy

Leading the cup size expansion is Parfait all-time favorite Charlotte, a style that launched with Parfait’s initial debut back in Fall 2010.  The Charlotte Padded Bra will be available up to K cup in Peach/Black, Red/Black, Dusty Rose and brand new colorway Wild Pink, while the best-selling Alexis Babydoll expands in Ivory and Black. Rounding out the roster is newer style Sophia, whose Wire Bra will be available up to K cup in Black, Pearl White and European Nude.

“We have heard and listened to the growing feedback from our dedicated fanbase for expanding sizing, and are so pleased to be able to meet their wishes after extensive research, development and fit testing. As a brand committed to providing full bust women worldwide the best in quality, fit and style, we couldn’t be happier to announce that expanded cup sizes are here!” Keng Zhang, President, Parfait by Affinitas

Stay tuned, Parfait plans on rolling out additional styles in expanded sizes in future seasons.

Alexis_Babydoll8608_Black copy

About Parfait

Affinitas sister line Parfait presents a collection of fashion-forward lingerie dedicated to the full bust woman – now in expanded sizing! SS14 introduces all time best-seller Charlotte up to K cup, along with the popular Alexis Babydoll and Sophia Wire Bra. Soft, romantic hues and floral motifs are seen throughout, refining the idea of femininity to one of elegance and sophistication. Dedicated to fit and innovative styling, Parfait collections are designed in both fit and silhouette to beautifully embrace and enhance (not bury and conceal!) the full bustline. The Parfait woman is independent and confident, fashion forward and discerning. She pays utmost attention to fit in her lingerie and wishes for stylish, comfortable, quality pieces at an accessible price point. Now the full bust woman can easily (and affordably) add confidence and style to her lingerie wardrobes just by whipping up a little bit of Parfait!

A press & celebrity fave, Parfait collections have been worn by top actresses & performers around the world, including Sofia Vergara, Gabrielle Union, Alicia Silverstone, British soul singer Lianne La Havas, UK reality stars Billie and Sam Faiers of TOWIE (The Only Way is Essex) and more. Shot in a Parfait bra on the cover of Allure magazine September 2012, Vergara is quoted saying: “When I find a bra that works for me…”

Web: www.parfaitbyaffinitas.com
Twitter: @AffinitasIntima (http://twitter.com/AffinitasIntima)
Facebook: http://www.facebook.com/AffinitasIntimates
Pinterest: http://pinterest.com/affinitas
YouTube: http://www.youtube.com/affinitasintimates

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Powerhouse Lingerie Brand Affinitas Launches “Everyday Women D-serve” Campaign

New York, NY 2 April 2013 – Announcing the “Everyday Women D-Serve” campaign from lingerie powerhouse Affinitas, encouraging everyday women across America to indulge in affordably luxury – because they deserve it! In an effort to recognize everyday women who might usually go unnoticed, the LA based brand is asking fans to step out and nominate a woman who has made a positive impact in their life. A mother or sister, teacher or co–worker, neighbor or friend, impact big or small – Affinitas wants to give all everyday women their time to shine!

The winning nominee will receive an American Express Gift Card in the amount of $3000 (talk about retail therapy), and an Affinitas or Parfait bra/panty set once a month for a full year. The nominator doesn’t go unnoticed either – she will receive a $500 AMEX Gift Card for sharing the winning nominee’s story! The contest goes live at DeserveAffinitas.com Monday, April 8th.

In order to enter, fans must submit their nomination at DeserveAffinitas.com by June 30th, 2013. Affinitas will narrow down to the Top 20 entries. Now it’s up the fans! Stories will enter a public voting round from July 22nd – November 4th narrowing down to the Top 3 Finalists, where fans will be encouraged to vote on who they think has the most inspiring story as an Everyday Woman. From here Everyday Women D-Serve Guest Judges, GALTime.com and Fashion Writer & Stylist Samantha Lim, will step in to choose the final Grand Prize duo.

The lucky winners (nominee and nominator) will be announced on DeserveAffinitas.com Friday, November 22nd! Says Affinitas Marketing Coordinator Carrie Lam:

“We know how easy it is to bypass life’s little luxuries when you’re busy and on-the-go handling your everyday life – and we want to change that. We hope through this contest to not only shed a spotlight on everyday women across America, but to introduce them to a world of Sophisticated & quality lingerie at affordable prices they can access and truly deserve!”

About Affinitas Slipping everyday women into a little piece of luxury.

Affinitas, from the word “Affinity” meaning, “a natural liking or attraction to a person, place, idea, or thing.” 

Sexy or sweet? Take your pick with Affinitas’ wide selection of Sophisticated & quality lingerie at affordable prices lingerie, offering the young, stylish woman fresh, innovative styles and silhouettes at a size range of 30-38 A-DD and XS – XL. From your go-to T-Shirt Bra to a special occasion Bustier, Affinitas lingerie ranges from everyday wear basics to on–trend to sexy-yet-sophisticated pieces for those special moments. Whether you’re feeling flirty and glamorous, elegant and feminine, or want to channel your inner vixen, Affinitas has a look to match your mood. Made of fine, soft materials sourced from all over the world, Affinitas ensures you can wear any piece from the line all day long…or just for a few minutes! The Affinitas woman is independent and confident, fashion-forward and discerning, wishing for stylish, comfortable, quality lingerie – at prices that won’t break the bank.

A celebrity fave, Affinitas collections have been worn by Ashley Tisdale, Jennifer Love Hewitt, supermodel Irina Shayk and more, as well as are frequently pulled by top fashion, celebrity & wardrobe stylists.

Constantly expanding to meet your needs, wants, and desires, Affinitas makes it their mission to have you covered (well, mostly) for every occasion. Affinitas collections are available at numerous speciality, boutique & e-commerce stores throughout the U.S., Canada, UK, Europe and the globe.

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Parfait Stylist Search Winner in AW2013 Photoshoot

With her creative talent and impeccable eye for great style, Manhattan’s artistic Miss Elyssa Goodman won this year’s Parfait Stylist Search.

Affinitas recently conducted the Parfait Stylist Search, a challenge which sought out talented fashionitas to come up with ideas to stylize Affinitas’ classy and elegant lingerie. Though the products may look pricey, Affinitas definitely makes sweet, flirty, glamorous and sexy lingerie designs for a very reasonable price.

During the Autumn Winter 2013 Photoshoot, Goodman proved she was a great choice when it comes to professional styling. She created great looks with the gorgeous lingerie, paired with the perfect accessories. Check out the photos below to see the stylist hard at work:

Being creative definitely comes naturally to Goodman. Obviously, her love for dancing and photography further prove her appreciation for art.  Goodman worked hard to find great pieces to match the lingerie and was a great asset to the photoshoot.  The accessories Goodman picked out were also used for the Parfait photoshoot, a line famous for providing busty women with D-G cups.  Since art and fashion have always been strongly connected, Elyssa Goodman reaffirmed her artistic abilities by creating beautiful looks as she adorned the beautiful model.

Goodman proved she had what it took to help pull off the Sophisticated & quality lingerie at affordable prices look that everyday women can transform themselves into.  We are very excited to see how our new catalog will turn out.

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Announcing the Top 15 Stylist

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Parfait Stylist for Hire

Have a Great Sense of Style? We Want You to be Our Next…

Have you always wanted to be a fashion stylist at a major fashion magazine, a wardrobe stylist on tv & film sets, or a celebrity stylist dressing stars for the red carpet? Introducing our “Parfait Stylist for Hire” contest, allowing you to show off your styling skills for a chance to become our own on-set stylist! An opportunity to style our next collections in LA, a $1500 cash prize, $1000 worth of Affinitas lingerie and more are on deck.

View Contest Details

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Dream Big: Affinitas College Tuition Scholarship Contest featuring Guest Judges HerCampus & HerRoom!

 

Attn: college students, we are proud to bring back our College Tuition Scholarship Contest! One Grand Prize winner will receive a $1500 tuitionscholarship along with $1000 worth of Affinitas or Parfait lingerie and 10 Packaged Panty sets, while a lucky Runner up will receive a $750 tuitionscholarship, $500 worth of Affinitas or Parfait lingerie and 5 Packaged Panty sets! Phew. We’re exhausted just thinking about everything up for grabs.

Getting bigger & better, this time we are excited to bring on board Guest Judges Windsor Hanger, Stephanie Kaplan and Annie Wang of all-things-collegiette resource HerCampus.com! Dreaming big, Windsor, Stephanie & Annie founded HerCampus.com while undergrad students at Harvard. HerCampus.com has since gone on to become the #1 online resource for college women, establishing campus branches nationwide and winning numerous accolades and awards. Proof that you can achieve what you set your mind to, we are honored to have these three, driven young women sit on our judging panel to help select the Grand Prize winner & Runner up!
We are equally excited to bring on board our 2nd guest judge: HerRoom.com! Giving women a way to effortlessly purchase lingerie online, HerRoom offers everything from bras & panties to special occasion lingerie, swimwear, sleepwear, shape wear, hosiery and more – including Affinitas & Parfait.
What do you need to do to enter? Dream big of course! Here are the details:
Am I eligible to enter?
  • Must be 16 years or older at time of entry
  • Must be enrolled for the Fall 2012 semester at a college institution within the United States, Canada or the UK.
  • Must have a GPA of minimum 2.5
  • Employees of Affinitas, their immediate families, marketing affiliates, and 3rd party suppliers are not eligible to enter or win.
I’m eligible! How do I enter?

The Goods
  • 1 Grand Prize winner receives a $1500 Scholarship, $1000 worth of Affinitas or Parfait lingerie + 10 Packaged Panty sets.
  • 1 Runner up receives a $750 Scholarship, $500 worth of Affinitas or Parfait lingerie + 5 Packaged Panty sets.
Timeline
  • Entries accepted from May 1st – 31st.
  • Affinitas staff selects Top 10 Finalists to be announced on Affinitas College Scholarship Facebook App Monday, June 4th.
  • Public Voting open June 4th – June 29th to narrow down to Top 5 Finalists.
  • Judging panel (Affinitas + HerCampus + HerRoom) have 1 week to deliberate on Grand Finalist & Runner Up.
  • Grand Finalist & Runner Up announced on Affinitas Facebook Monday, July 9th.

About Affinitas 

Affinitas, from the word “Affinity” meaning, “a natural liking or attraction to a person, place, idea, or thing.”

Sexy or sweet?  Take your pick with Affinitas’ wide selection of stylish yet affordable bras, panties, 3-pack Packaged Panties, camisoles, babydolls, chemises, and bustiers, ranging from basic, everyday styles to on-trend and special occasion pieces.  Bras and bustiers span a size range of 30-38 A-DD, with all other items sized XS-XL.  Complementary line Parfait by Affinitas additionally caters to the full-bust market with bras sized 30D – 40G (and bottoms sized XS-2X).  Meaning no matter your size, we have the right lingerie for you.Whether you’re feeling flirty, glamourous and feminine, or want to channel your inner vixen,  Affinitas has a look to match your mood. ♥

Made of fine, soft materials sourced from all over the world, Affinitas ensures you can wear any piece from the line – be it all day…or just for a few minutes!  The line’s comfy, luxurious materials include cotton, microfiber, satin, French embroidered laces and even technologically advanced, seamless materials that are stitch free, seam free and label free.  The Affinitas woman is fashion-forward and discerning, wishing for stylish, comfortable, quality lingerie – at prices that won’t break the bank.  Constantly expanding to meet your needs, wants, and desires, we make it our mission to have you covered (well, mostly) for every occasion.

Affinitas collections retail from $15 – $80 in numerous specialty, boutique and online stores in the U.S. and Canada, including HerRoom.com and LaurenSilva.com.

Web: www.affinitasintimates.com
Twitter: @AffinitasIntima (http://twitter.com/AffinitasIntima)
Facebook: http://www.facebook.com/pages/Affinitas/111339788878132?ref=ts
Pinterest: http://pinterest.com/affinitas
YouTube: http://www.youtube.com/affinitasintimates

About HerCampus.com
“A Collegiette’s Guide to Life”™

Her Campus is the #1 online magazine for college women, individualizing its content college-by-college by establishing My Campus branches at schools across the country.  With national content on Style, Beauty, Health, Love, Life, and Career, supplemented by local content produced by teams of students at 200+ colleges across the country, Her Campus serves as a hub for everything college women need to know about today.

Her Campus is written entirely by the nation’s top college journalists.  Since joining the Her Campus Team, our team members have been offered jobs and internships with Glamour, Vogue, Vanity Fair, Seventeen, Marie Claire, Harper’s Bazaar, People magazine, W magazine, Teen Vogue, InStyle, Lucky, O magazine, MTV, The Washington Post, and Ogilvy, among others.

Founded by three students while they were undergraduates at Harvard—Stephanie Kaplan ‘10, Windsor Hanger ‘10, and Annie Wang ‘11—Her Campus was a winner in Harvard College’s business plan competition, the i3 Innovation Challenge, in March 2009. Since Her Campus’s launch in September 2009, Her Campus has formed content partnerships with Seventeen magazine, SELF magazine, Glam.com and The Huffington Post and worked with clients including Victoria’s Secret PINK, The Body Shop, New Balance, popchips, LOFT, Pinkberry, and Intel.

Her Campus has been featured in The New York Times, Forbes.com, Yahoo Finance, CNN Money, The Economist, Mashable, CBS MoneyWatch, PRWeek, Business Insider, and on ABC News Now, among others.  The Her Campus co-founders have been named to BusinessWeek’s 25 Under 25 Best Young Entrepreneurs, Inc. magazine’s 30 Under 30 Coolest Young Entrepreneurs, Glamour magazine’s 20 Amazing Young Women, and The Boston Globe’s 25 Most Stylish Bostonians.  In October 2011, Her Campus was named a 50K Gold Winner and “Best All-Around Team” in MassChallenge, the world’s largest startup competition.

Twitter: @HerCampus (https://twitter.com/#!/hercampus)
About HerRoom.com
Welcome to HerRoom! I’m Tomima Edmark, and back in 1998, I founded HerRoom.com to give women a way to effortlessly purchase lingerie online. Today HerRoom offers not just bras, panties, thongs, and sexy lingerie but also swimwear, sleepwear, shapewear and hosiery and much more. With more than 200 name brands, we have it all. We strive to be the best at low prices, great sales and free shipping! I also believe in providing you with as much information as possible about each lingerie item. My team works hard to carefully vet each product, write a unique description and photograph it from several different angles. At the bottom of every product page, you’ll see a tabbed menu with even more product information, including Customer Reviews. I invite you to see why HerRoom is fast becoming the preferred source for lingerie.
Twitter: @HerRoom (https://twitter.com/#!/herroom)

Official Rules & Regulations

Eligibility

Contest is open to anyone 16 years or older at time of entry, currently enrolled for the Fall 2012 semester at a college institution within the United States, Canada and UK. Employees of Affinitas, their immediate families, marketing affiliates, and 3rd party suppliers are not eligible to enter or win.

Entries

Eligible contestants must submit their completed entry via the Affinitas College Scholarship Facebook App between May 1st, 2012 and May 31st, 2012.

Prizes

One grand prize winner will receive a $1500 tuition scholarship and $1,000 worth of Affinitas lingerie (retail value) in addition to 10 Packaged Panty sets. One runner-up will win a $750 tuition scholarship and $500 worth of Affinitas lingerie (retail value) in addition to 5 Packaged Panty sets. Winners may select from the Spring/Summer 2012 Collections of Affinitas or Parfait. All product selections are final; no returns or exchanges permitted.  Tuitionscholarship checks will be mailed directly to the college institution of the winner and runner-up for use for current or subsequent semesters. Scholarship value will not at any time be released directly to the winner or runner-up and is not redeemable for cash value. Please note scholarshipvalue will be submitted in U.S. dollars only.

Regulations

By entering and/or accepting a prize, contestants release and agree to hold harmless Affinitas Intimates and its directors, officers, employees, representatives and agents from any and all liability for any loss or damage of any kind, including death, arising in whole or in part, directly or indirectly, from acceptance, possession, use or misuse of a prize or participation in this contest.

Contestants release Affinitas Intimates and Affinitas Intimates’ directors, officers, employees, representatives and agents from any claims that may arise regarding the use of any and all submitted images including any claims of defamation, invasion of privacy, or infringement of moral rights, rights of publicity or copyright. By entering this contest, contestants agree to allow Sponsor to use his or her name, city and state, voice and/or images in connection with publication and web posting of entry and for promotional purposes (except where prohibited), without review, notification, or approval.

By entering this contest, contestants represent that photographs are original and of his or her own creation, publication and web posting of the material will not violate the rights of any kind of any third party, and contestant has provided all necessary permissions and releases.

By entering this contest, contestants agree to abide by the rules of this contest and to accept the judges’ decisions as final. Submission of an entry and/or acceptance of a prize grants Sponsor, and third parties authorized by Sponsor, the exclusive, perpetual right to publish, use, edit, adapt, modify, excerpt and/or copy the entry for any and all purposes in any and all media currently in existence or hereafter developed without further compensation to contestants.

Income, and other taxes (if any), on the value of the prize are the sole responsibility of the winners. A form 1099 will be filed with the IRS.

Sponsor, in its sole discretion, reserves the right to disqualify any person tampering with the posting process, the operation of the website, www.affinitasintimates.com, the official Affinitas Facebook page and the official Affinitas Pinterest Page, or who is otherwise in violation of the rules. Sponsor further reserves the right to cancel, terminate or modify the Contest if it is not capable of completion as planned due to, for example, infection by a computer virus, bugs, tampering, unauthorized intervention or technical failures of any sort. In no event will Sponsor be responsible for any damages or losses arising out of access to and use of the websites or the downloading from and/or printing material downloaded from said site. Sponsor is not responsible for lost, late, incomplete or misdirected entries.

Affinitas Intimates requires a minimum of 10 persons entering the contest in order to select a winner.

Contestants understand this contest is in no way affiliated with, or hosted by, Facebook.

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  • Sophisticated & quality lingerie at affordable prices

    Affinitas makes it her mission to bring beautiful lingerie to women around the world seeking Sophisticated & quality lingerie at affordable prices
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