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Romance by the Sea: Introducing Affinitas Spring/Summer 2014

New York, NY 14 June 2013 – Global lingerie powerhouse Affinitas conjures up seaside romance for SS14, offering five new collections in color ways including Coral, Shell and Sky Blue. The brand introduces a first-time size expansion of 32-38DDD in select styles, as well as reintroduces the Triangle Bra silhouette and cotton as a fabrication. Start your romance beginning January 2014, when styles begin hitting retailers worldwide at a price point of $12.00 – $59.00. In brand new collections, Sylvie debuts with an embroidered mesh Push-up Padded Bra, Wire Bra, Hipster in Bikini in Ivory, while paper touch Lara offers a dainty floral print in Ivory/Latte. Get ready to go by the sea in skin soft Julienne, whose skin-soft microfiber Soft Padded Bra, Chemise, Bikini and Boyshort come in color ways Coral/Ivory and Ivory/Latte. Continuing in seaside romance is Amandine, offering a Wire Bra, Balconet Bra, Hipster & Thong in … Continue reading

Parfait Introduces Neo-Romance & Expanded Sizing for SS14

New York, New York 14 June 13 – C’est Parfait! Full bust powerhouse Parfait wants you to channel your neo-romantic this Spring, introducing four new collections in dreamy Eva, Louisa, Natalie and Melissa. Existing Nina, Camilla, Lola, Casey and all-time best seller Charlotte return as well, in new romantic color ways from soft Ivory to Cameo Pink. Get ready for romance beginning January 2014 when styles beginning hitting retailers worldwide, at a price point of $14.00 – $69.00. And at long last – the brand is thrilled to announce the debut of expanded sizing! The Charlotte Padded Bra, Sophia Wire Bra and Alexis Babydoll will be available beginning August 2013 in new sizes GG, H, HH, J, JJ and K, with the Charlotte Padded Bra also now starting at a 28 band. Innocent romance stems throughout Parfait SS14, bringing with it delicate, poetic looks in dreamy color ways and sweet … Continue reading

It’s Here: Parfait Expanded Cup Sizing for Fall!

New York, New York 12 June 13 – Due to high customer demand, leading full bust lingerie brand Parfait is thrilled to announce expanded cup sizing for Fall. The best-selling Charlotte Padded Bra, Sophia Wire Bra and ever-popular Alexis Babydoll will be available up to K cup beginning this August at retailers worldwide. Leading the cup size expansion is Parfait all-time favorite Charlotte, a style that launched with Parfait’s initial debut back in Fall 2010.  The Charlotte Padded Bra will be available up to K cup in Peach/Black, Red/Black, Dusty Rose and brand new colorway Wild Pink, while the best-selling Alexis Babydoll expands in Ivory and Black. Rounding out the roster is newer style Sophia, whose Wire Bra will be available up to K cup in Black, Pearl White and European Nude. “We have heard and listened to the growing feedback from our dedicated fanbase for expanding sizing, and are … Continue reading

Powerhouse Lingerie Brand Affinitas Launches “Everyday Women D-serve” Campaign

New York, NY 2 April 2013 – Announcing the “Everyday Women D-Serve” campaign from lingerie powerhouse Affinitas, encouraging everyday women across America to indulge in affordably luxury – because they deserve it! In an effort to recognize everyday women who might usually go unnoticed, the LA based brand is asking fans to step out and nominate a woman who has made a positive impact in their life. A mother or sister, teacher or co–worker, neighbor or friend, impact big or small – Affinitas wants to give all everyday women their time to shine! The winning nominee will receive an American Express Gift Card in the amount of $3000 (talk about retail therapy), and an Affinitas or Parfait bra/panty set once a month for a full year. The nominator doesn’t go unnoticed either – she will receive a $500 AMEX Gift Card for sharing the winning nominee’s story! The contest goes live at DeserveAffinitas.com Monday, April … Continue reading

Parfait Stylist Search Winner in AW2013 Photoshoot

With her creative talent and impeccable eye for great style, Manhattan’s artistic Miss Elyssa Goodman won this year’s Parfait Stylist Search. Affinitas recently conducted the Parfait Stylist Search, a challenge which sought out talented fashionitas to come up with ideas to stylize Affinitas’ classy and elegant lingerie. Though the products may look pricey, Affinitas definitely makes sweet, flirty, glamorous and sexy lingerie designs for a very reasonable price. During the Autumn Winter 2013 Photoshoot, Goodman proved she was a great choice when it comes to professional styling. She created great looks with the gorgeous lingerie, paired with the perfect accessories. Check out the photos below to see the stylist hard at work: Being creative definitely comes naturally to Goodman. Obviously, her love for dancing and photography further prove her appreciation for art.  Goodman worked hard to find great pieces to match the lingerie and was a great asset to the … Continue reading

Announcing the Top 15 Stylist

Parfait Stylist for Hire

Have a Great Sense of Style? We Want You to be Our Next… Have you always wanted to be a fashion stylist at a major fashion magazine, a wardrobe stylist on tv & film sets, or a celebrity stylist dressing stars for the red carpet? Introducing our “Parfait Stylist for Hire” contest, allowing you to show off your styling skills for a chance to become our own on-set stylist! An opportunity to style our next collections in LA, a $1500 cash prize, $1000 worth of Affinitas lingerie and more are on deck. View Contest Details

Dream Big: Affinitas College Tuition Scholarship Contest featuring Guest Judges HerCampus & HerRoom!

  Attn: college students, we are proud to bring back our College Tuition Scholarship Contest! One Grand Prize winner will receive a $1500 tuitionscholarship along with $1000 worth of Affinitas or Parfait lingerie and 10 Packaged Panty sets, while a lucky Runner up will receive a $750 tuitionscholarship, $500 worth of Affinitas or Parfait lingerie and 5 Packaged Panty sets! Phew. We’re exhausted just thinking about everything up for grabs. Getting bigger & better, this time we are excited to bring on board Guest Judges Windsor Hanger, Stephanie Kaplan and Annie Wang of all-things-collegiette resource HerCampus.com! Dreaming big, Windsor, Stephanie & Annie founded HerCampus.com while undergrad students at Harvard. HerCampus.com has since gone on to become the #1 online resource for college women, establishing campus branches nationwide and winning numerous accolades and awards. Proof that you can achieve what you set your mind to, we are honored to have these three, driven young women sit on our … Continue reading

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