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AW15 Tradeshows

Winter has finally struck upon America and the United Kingdom. We’re not talking about icy roads and layers of blankets, but the dark hues slithering onto fabrics roaming city streets. Even the always colorful Kate Spade surrendered her signature pink shade and floral prints for midnight black and plaid prints! Right on trend, Affinitas traded in Summer’s angelic shades of Romantic Pink and Lilac for enchanting Winter shades of Plum and Dark Indigo. Parfait tagged along by ditching hot hues of pink and blue for a metal-inspired palette of Charcoal, Java and Pewter. The month of February is always looked upon by lingerie enthusiasts. Lingerie brands from around the world gather together to introduce their Autumn/Winter 2015 collections at Curve (New York and Las Vegas), MODA (Birmingham) and Mode City (Paris). Models at MODA wearing Nadia in Tango Red and Carole in Navy Blue MODA – NEC Birmingham MODA – NEC, … Continue reading

Autumn/Winter 2015 in Creations Magazine

It always baffles me how we introduce our Autumn/Winter 2015 (AW2015) collections as we keep cozy by the fireplace in 2014! That’s the fashion industry for you. With Salon International De La Lingerie in January and Curve in February, our AW2015 collections have been receiving top exposure in lingerie magazines, like Creations Magazine. Affinitas will make an appearance in Creations UK’s January issue promoting the Paris show: Parfait will make an appearance in Creations U.S.’s February issue promoting Curve Las Vegas and New York:      

September Winners & The Campus Cake Walk

Hello, October! As we welcome Fall, Affinitas continues to climb. Affinitas and Parfait bid adieu to September by announcing their Stop Branogamy and End Boob Cruelty September winners (one winner per campaign). The lucky random winners were Gina Mendoza and Deanna Hanson from Washington. They were each awarded with a home delivery of their favorite style collection. One winner is selected every month from each campaign, so it’s not too late to submit your entry!   Cupcake Panty by Affinitas is hosting a few social events for the college gals, this season! HerCampus chapters are currently receiving “Back-to-School Survival Kits” to help them survive their Fall school term. The survial kits include products from Nasty Gal, European Wax Center, Aeropostale, Garnier, Chipotle and our Cupcake Panty! Affinitas has been getting a lot of love and support from college women across America via social media. Here are a few of our favorite images we received on Instagram and Twitter: … Continue reading

Panty Fail by Cupcake Panty

Cupcake Panty has released its first commercial to the public! Panty Fail by Cupcake Panty is a hilariously cute feature about every woman’s fear.  Whether a woman have witnessed this scenario or not, she has dreaded the thought! Learn about Affinitas new invention that can save women from a little embarrassment. www.cupcakepanty.com

Parfait “Charlotte” Stars in Nicole Scherzinger’s New Music Video!

Our infamous Parfait “Charlotte” made a long appearance in Nicole Scherzinger’s new music video, early this week! The ex-Pussycat Doll wears the Charlotte Balconet Bra and Bikini in Peach/Black in her female-empowering “On The Rocks” music video, released September 5th. Celeb stylist Lysa Cooper (Rihanna, Beyoncé, etc) styled the video, choosing the Parfait set as 1 of just 2 looks throughout the entire film. The video can be viewed through Nicole Scherzinger’s Official VEVO channel here: http://www.vevo.com/watch/nicole-scherzinger/on-the-rocks/GB1101400500.  On the video, Nicole shares, “I want the girls and all the people out there who’s ever had a hard time in a relationship to put this song on repeat and feel really empowered.” She continues, “It’s my favourite video I’ve ever done. It’s black and white, it’s very cinematic. I wanted the video to not feel like a music video, just really authentic and really raw.  It’s very empowering. It’s a very emotional and personal song for me.” The single … Continue reading

Undie Awards & Moda Preview

Our 2014 Undie Awards from HerRoom are here! Parfait “Charlotte” took home the “Favorite Push-Up Bra” Award, while Affinitas “Allison” snagged the “Select Average T-shirt Bra” Award. These beauties definitely reflect on the hard work performed at Affinitas. Thank you, HerRoom! It’s trade show season in the U.S. and U.K. New York caught a glimpse at Affinitas and Parfait’s Spring/Summer 2015 collection at Curve, and now we’re off traveling cross country to Las Vegas! Visit us at Curve Las Vegas on August 18 & 19, booth #120. U.K. just finished Mode City in Paris, and currently amongst the beautiful people at Moda! If you’re checking out the lingerie at Moda this week, stop by booth #B4. If you’re not attending Curve nor Moda, let the trade publications fill you in on the action. They have certainly kept their eyes on Affinitas and Parfait!

Cupcake Panty Scholarship

Cupcake Panty is saving the world one student at a time! Affinitas has partnered with HerCampus to help college girls survive the back-to-school chaos. All around the world, 240 HerCampus chapters will receive a free delivery of our “Super Bakers Dozen” (16) Cupcake Panties inside their Hercampus survival kits! Who doesn’t need fresh panties when starting off the new school year? Aside from the “Super Bakers Dozen” HerCampus delivery, we are lecturing all college girls about the Cupcake Panty $1000 scholarship. Take out a pen and paper to jot down some notes on how to win this scholarship… and a “super baker’s dozen” Cupcake Panty special delivery to your home!  Only three steps required for this sweet give-away!

Affinitas & Parfait A/W 2013 Runway at the Lingerie FW

Download the Affinitas & Parfait Lingerie FW Photos and Videos Pictures: Affinitas and sister line Parfait took the stage at the elegant Metropolitan Suite at the Metropolitan Pavilion, sending a collection of deep hues and flirty silhouettes down the runway to an audience of top tier press, buyers, fashion and intimates industry influentials.   Video: To relive the whole event, here is a summary video of the runway with some behind the stage footage. Affinitas and Parfait at Lingerie FW from Carrie L on Vimeo. Overall: Affinitas and Parfait by Affinitas was the closing act at the first Lingerie FW where they showcased their newest FW13 collections. Gracing the runway with beautiful models adorned with new groups such as Charlize and Georgina from Affinitas and Camilla and Odette from Parfait, the reception was overwhelming with great response from the press and buyers.

Packaged Panties by Affinitas Featured in SheKnows

With Valentines Day just around the corner, editors know it’s the right time to tap into their reader’s wishes for the season – especially when they’re naughty little secrets, like alluring lingerie. In one of their latest fashion articles, the website SheKnows features one of Affinitas’ product lines, the Packaged Panties, titled “Valentine’s lingerie for every personality”. The feature article identifies four main fashion personality types and picks a few underwear designs to go with each one. The gift idea for the “Girl on the go” is a set of packaged panties from Affinitas, and the picture shows the neutral color pack. Indeed, this versatile panty set couldn’t be a better fit for women with busy schedules. The lingerie brand Affinitas aims to bring women around the world quality and design of luxury underwear. The surprisingly affordable pieces spare no effort in keeping up with trends, updated designs and comfortable … Continue reading

Affinitas Lingerie Featured In Men’s Health Online Video

With Valentine’s Day just around the corner, Men’s Health Online ran a video with gift ideas for wives or girlfriends. The model in the video wore Affinitas Lingerie throughout the two minute piece, looking playful and sexy in various bras, panties and a gorgeous nightie. The video starts out with her waking up, wearing a navy blue Molded Padded Bra, which matched her finger and toe nail colors. The bra offered full coverage while still looking very sexy, featuring smooth microfibers that cover soft molded pads with cradle and lace on the bottom. They included microfiber wings lined with mesh and side boning for support with a bow in the center. The model lights a natural massage oil candle and steps into the next room. When she emerges from behind a white curtain with white light behind her, we see her looking even more alluring in a Wire Bra that … Continue reading

The Sexy, Stylish and Fantastic Affinitas Stella Padded Bra and Thong in black

With Valentine’s Day right around the corner, women everywhere are anticipating the day where their boyfriend/significant other one expresses their love for them. Valentine’s Day only comes once a year so it is important to make it memorable. This is also a great time for a woman to surprise her partner with gifts. And a great thing to surprise them with is dressing in lingerie, adorning the body in Affinitas Stella padded bra and thong in black is what would be suggested. If you want to prepare an unbeatable surprise for your lover, a matching set of lingerie really is the way to go. Like the product mentioned above, the Affinitas Stella collection comes in several designs, sizes and colors tailored to suit the individual needs of each woman. Affinitas Stella padded bra is a push-up bra that features in-built foam padding as well as a removable cookie. These are … Continue reading

Fifty Shades of Play and Charlotte Balconette Bra

Dreaming to be the next Anastasia Steele? Do you want to seduce your way to Christian Grey’s heart? It looks like E.L James’s bestselling erotic novel has also  taken lingerie fashion by storm as Lingerie Insight magazine featured the sexiest and most seductive lines of lingerie, inspired from the novel. Affinitas’ Charlotte balconette bra is highlighted among the sensual poses of lingerie models with its bedroom-theme design. Wearing it will only remind users of those  sexy scenes in the novel which captured women’s attention around the world. Up Close on Balconette Bra Affinitas’ balconette bra is a vintage style product. It is perfect for every body shape. It gives a comfort feel to the body all day long. One can wear it with a party dress or with a formal dress and it is so convenient. When you’re role playing Anastasia’s innocent looks, this is the perfect lingerie. It is … Continue reading

Sona Skoncova: The New Face of Affinitas Lingerie

She’s dazzling, incredibly sexy and very, very cool. With a striking gaze through the lens that peers into our souls, she is powerful and mysterious. Slovakian beauty, Sona Skoncova is the newest face of Affinitas lingerie. With her striking beauty and close to perfect skin that once graced the covers of One and Viva Glam magazine, Skoncova has captured the heart of television viewers with her elegant look and is now winning the hearts of people all over the world with her debut in Affinitas Autumn/Winter 2013 catalog. Projecting a sexy elegance, the former beauty queen fills every shot taken with sensuality and confidence. She’s highly skilled and filled with energy at every pose she strikes; as a self-described “lover of life” Skoncova has it all. Who can possibly deny this statuesque model at a glance? The body of a goddess will always command the attention of mortals. In her … Continue reading

Affinitas Packaged Panties in Fashion Wrap-Up Blog

Looking for a great gift for Christmas? Affinitas lingerie has got you covered. Partners who are looking for a special item to gift their lovers this year can consider a nice set of lingerie. After all, a lingerie piece is not only for the woman who wears it, but also for the delight of the man who is going to see her wearing it. Choosing a lingerie set or piece should not become an impossible mission. For starters, one should know very well the taste and preferences of his partner, as the right size of clothes she wears and colors she prefers is an important factor. For those who don’t know exactly the size, here’s the perfect option.  Fashion Wrap Up blog featured Affinitas packaged panties as a perfect and fabulous last-minute gift that women love. Affinitas provides the finest sets and pieces of lingerie which come in a variety … Continue reading

Affinitas Lingerie: The Ideal Choice in Underwear

Women like to feel sexy from time to time. What is more fitting than a new pair ofalluring underwear to add to your appeal? Designer lingerie is not just for the fashion runwaymodels you see on TV. Affinitas lingerie sets the standard in intimate apparel. These panties offer many styles you are sure to love. This is not your average shoddy lingerie. They are made with superior quality as well as comfort you can appreciate. Unlike other famous lines of lingerie, Affinitas is also offered at a lower price tag. A must-have item for any lady, Affinitas lingerie provides comfortable underwear in a vast assortment of styles and colors. They are uniquely designed to suit any style preference. These panties are a far cry from ‘granny panties’. They are available in numerous flirty patterns and designs to will bring out your inner vixen. With these fun patterns, it is easy … Continue reading

Affinitas Lingerie: A Wonderful Way to Showcase Voluptuous Figures!

Affinitas lingerie is a brand that every beauty-conscious lady would just love to put on and flaunt. The brand has created a niche for itself and has won the hearts of millions of females since its launch. It’s a perfect blend of glamour and luxury and has become one of the most sought after lingerie brand as it offers designer bras and panties at cost effective rates. Let us have a quick look at why the Affinitas is a favorite brand among women. A Vast Collection Of Lingerie To the delight of its customers, Affinitas offers a wide range of collections of women lingerie. Women who are particular about the lingerie they wear no longer have a tough time finding the lingerie of their choice. Plus size women also do not have to worry about finding lingerie in their size as the complimentary brand of Affinitas, Parfait covers women in … Continue reading

Affinitas Lingerie: Fits, Sizes and Giveaways

Every woman likes to feel sexy from time to time. What is more fitting than a new pair of alluring underwear to add to your wardrobe? Designer lingerie is not just for the fashion runway models you see on TV. Affinitas lingerie offers  panties in many different styles and colors, you are sure to find something you love. This is not your average boring and dull panty. They are made with superior quality as well as detail you can appreciate. Unlike other famous lines of lingerie, Affinitas offers a lower price tag. A must-have item for any lady, Affinitas lingerie provides comfortable underwear in a vast assortment of styles and colors. They are uniquely designed to suit any style preference. These panties are a far cry from ‘granny panties’. They are available in numerous flirty patterns and designs to  bring out your inner vixen. With these fun patterns, it is … Continue reading

Affinitas Padded Bra: Up Close

Women in this world often try to find the right and perfect bra to fit all of their needs. Some women get exceptionally lucky and find it quickly, while for most, it takes them years to find the right combination of fit, comfort and reliability, which may be especially harder for fuller busted woman. With the Affinitas and Parfait brand, it offers the style, comfort, fit and reliability for women of all shapes and sizes. The fit and style of a bra can really make or break a woman’s day. Affinitas offers many different styles for all different occasions. The most popular kind of bra is the padded bra. The padded bra gives women the extra push and lift without overdoing it. Affinitas’ sister brand Parfait, which caters to the fuller busted woman also offers padded bra. Ladies will no longer worry about straps falling down or spilling out of … Continue reading

The Sexy and Elegant Feel of the Parfait Affinitas Tamara Demi

What kind of lingerie do you wear for a night on the town when you need to feel a bit sexy underneath your little black dress? The Parfait Affinitas Tamara Demi bra, of course! But don’t take our word for it. This bra was recently featured on the popular blog ‘Venusian Glow’, which deemed Parfait Affinitas Tamara Demi the bra to wear for special occasions and nights in the town. Not only is it comfortable, but it makes a woman feel elegant and sexy for any occasion. Especially designed with the full busted woman in mind, the Parfait Affinitas Tamara Demi shows that it’s not only what you wear on the outside that makes you feel like a million bucks, it’s what’s under your clothes too that gives you that feeling of having a special secret that no one else knows. Sofia Vergara, actress of the hit TV show Modern … Continue reading

Affinitas Lingerie: The Perfect Christmas Gift

Having trouble selecting the perfect Christmas gift? Why not get the woman in your life a set of Affinitas lingerie. What better gift than a sexy bra and a matching knicker to go in her stocking? Why women love Affinitas Affinitas lingerie is gaining a lot more attention now and there’s a good reason why everyone from bloggers, stylists and just everyday women are making this a household name. Affinita is superior because it offers things that other lingerie brands often lack in terms of quality in addition to appearance. Besides gathering fine fabrics from around the world to cover a woman in, Affinitas help bring out the woman within. With many different types of bras and panties, your partner will feel supported and secure in her undergarments. They are comfortable, supportive, and look great. The popularity of Affinitas is rising and that is due to their good reviews and … Continue reading

Autumn/ Winter 2013 Preview

Catch a sneak peek at what’s to come for Affinitas and Parfait in this exclusive behind-the-scenes look at the AW13 collection, as shot at a stunning loft in the hills of Hollywood, CA. See the makeup, the hair, the glamour and of course – the lingerie! Exuding elegance from head to toe, these collections ensure you’ll be wrapped in luxury all season long. Affinitas Autumn/Winter 2013 Preview Watch Our Affinitas A/W 2013 Preview Video (A-DD Line) Parfait Autumn/Winter 2013 Preview Watch Our Parfait A/W 2013 Preview Video (D-G Line)

Affinitas Spectacular Christmas Gifts Featured!

As we have been seeing more examples of superior lingerie from Affinitas, it is no wonder that one of their product is a featured gift idea on fantasy fashionista’s blog titled “Christmas Gift Guide- Sleepwear and Lingerie”. For those who know about the many styles Affinitas has to offer it is no surprise to find them mentioned in such a high profile blog article. However, for those who are unfamiliar with Affinitas; let us shed light on what they offer. To begin with, their brand for full busted women, Parfait, has been the subject of much talk as of late due to the stylish designs coupled with the soft, comfortable spandex polyester blend. The Parfait Charlotte set in red with black highlights offers a molded underwire bra made of satin and a highwaist brief has a great fitting and is affordable. Affinitas’ also has its share of popular collections, including … Continue reading

The Confidence and Comfort of Affinitas Lingerie

It is not very often that bra sizes come up in a conversation. However, finding the correct bra size and material is absolutely necessary for providing comfort in posture and to boost a woman’s confidence to go about her day. In the world of designer lingerie and innerwear, Affinitas lingerie has been a well known name for years now. Why? To answer this question you will have to continue reading. Women are well aware of the discomfort and problems of an ill fitting bra. Not only do they fail to provide support, they snap, they sit too tight causing discomfort or make you suffer from back aches. One of our readers once complained about a bra making her breasts appear too large and drawing ‘too’ much attention, all because of the unnecessary padding.  Affinitas lingerie will not let that happen. Their bras offer subtle padding to provide just enough support … Continue reading

Parfait Stylist Search Winner in AW2013 Photoshoot

With her creative talent and impeccable eye for great style, Manhattan’s artistic Miss Elyssa Goodman won this year’s Parfait Stylist Search. Affinitas recently conducted the Parfait Stylist Search, a challenge which sought out talented fashionitas to come up with ideas to stylize Affinitas’ classy and elegant lingerie. Though the products may look pricey, Affinitas definitely makes sweet, flirty, glamorous and sexy lingerie designs for a very reasonable price. During the Autumn Winter 2013 Photoshoot, Goodman proved she was a great choice when it comes to professional styling. She created great looks with the gorgeous lingerie, paired with the perfect accessories. Check out the photos below to see the stylist hard at work: Being creative definitely comes naturally to Goodman. Obviously, her love for dancing and photography further prove her appreciation for art.  Goodman worked hard to find great pieces to match the lingerie and was a great asset to the … Continue reading

Affinitas Lingerie on Top Bra List

Affinitas Intimates is increasingly making its mark in the lingerie industry. The Los Angeles-based company manufactures feminine undergarments, which exudes luxury and glamour. They also have a complimentary line called Parfait, which showcases lingerie for plus size women. Affinitas Intimates is known for the range of their bra sizes and affordability. Its collection is making its way into the market of women who want luxurious designs of bras, panties and other lingerie that won’t break the bank but look and feel great. This year, Affinitas Intimates’ Parfait has made its way on the front cover of Allure magazine, with the beautiful actress Sofia Vergara wearing a Tamara padded bra. Vergara, one of the stars of the hit TV show Modern Family, is known for her beautiful and voluptuous figure. A lot of women may have issues with revealing their true cup size but not Vergara. The actress was proud to … Continue reading

Affinitas: Skyrocketing Popularity in Print, Web and Multi-Media

Gathering the best elements of style, designs and materials, Affinitas’ lingerie company has spent years catering to the needs of women across the globe. It’s no wonder why it has become increasingly popular not just in print media, blogs, but in many TV shows as well. The Affinitas’ intimate lingerie has been published and featured in a variety of magazines such as the October Issue of Ebony. Hollywood star Gabrielle Union posed with Parfait’s best-selling “Charlotte” Balconet Bra & High Waist Brief in Peach/Black. It was noted that Parfait “Charlotte” Bra & Brief have also appeared in Allure, People StyleWatch, Women’s Health, ESSENCE, Cosmopolitan.com, the UK’s The Sun and more. Furthermore, Affinitas ‘Marilyn Chemise’ was featured in Lingerie Insight’s Publication – October Issue – ‘Fifty Shades of Erotica Special’. The lingerie line has also been covered in a full bust news story on Slate.com, a major media platform owned by … Continue reading

Gabrielle Union in Affinitas Balconette Bra: Lethal Head Turner

Parfait is once again a celebrity favorite as  Gabrielle Union poses with it in the upcoming October issue of Ebony magazine!  Previously, Sofia Vergara, another Hollywood starlet was photographed on the cover of Allure magazine wearing another fan favorite, the Tamara padded bra. Gabrielle Union renowned for her trademark dimples is set to appear in October’s Ebony edition displaying her fit and beautiful curves.  The famous actress poses for the cameras wearing Parfait’s best-selling “Charlotte” Balconet Bra & High Waist Brief in Peach/Black. Its noted that Parfait’s Charlotte has also appeared in People’s Style Watch, Women’s Health, ESSENCE, Cosmopolitan.com, the UK’s The Sun and more. Once ranked among one of the top “100 Sexiest Women on the Planet” back in 2003, Gabby is expected to stir excitement among the male population when they see her in the high-quality bras. The incredible shots of the actress can help give ladies tips … Continue reading

The Next “It” Lingerie Stylist: Parfait Stylist Search Contest Finalists Announced!

Imagine the runway with famous fashion gurus, photographers, and critics sitting on the side watching, taking pictures and analyzing the coordinates while the models parade down the runway wearing the coordinate you styled for them. As a fashion stylist, this would be a dream come true. Since there are a lot of talented fashion stylists in the world today and the chance of displaying your styling skills may be slim, you’d definitely want to join a major fashion brand or be a stylist for Hollywood stars. To jump start your career as a fashion stylist, you need to start somewhere. Here’s where Parfait Stylist search contest comes in. Parfait Stylist Contest Last month, the lingerie company Affinitas conducted a search to look for the next Stylist for their photoshoot. Parfait is Affinitas line designed for busty women with D-G cups. The challenge of the contest was to ensure that the … Continue reading

The New Face of Affinitas Website, launched

Continuing its mission to offer women worldwide an array of feminine, and stylish quality intimates, Affinitas launched the new face of its website with more exceptional lingerie wardrobe choices and ultimate Sophisticated & quality lingerie at affordable prices. Affinitas’ new look and features are more chic, interactive and user-friendly. The website was unveiled today in anticipation to the growing demand in the market.  The site has been developed to accommodate the customers’ wants and desires when it comes to quality intimates without hurting the pockets. The new features of the website include allowing users to browse the catalog, view individual pictures of all the available collections and more. Stepping away from the previous version, the products can be seen being worn on the models with detailed description on the products. The lingerie collections include basic everyday styles to unique designs especially created for various occasions. The high-quality bra, panties, camisoles, … Continue reading