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Not Your Typical Spring Pattern

As the flowers began to blossom and sandals quietly walked onto pavements, I couldn’t pinpoint what exactly made this Spring dark compared to previous years. Then, one Wednesday afternoon it all made sense after reading a Wall Street Journal (WSJ) article titled Spring’s ‘Intellectual’ Floral Fashion. I call them sad florals,” said co-owner of Kirna Zabete Boutique Sarah Easley in the WSJ article. Easley describes the spring florals that have been deconstructed into unusual fabrics, sleek cuts and darker-than-normal hues by the highly praised designers: Chanel, Carolina Herrera, Valentino, DVF, and Burberry- just to name a few. They feel more intellectual and less girly,” said jewelry and interiors designer Sophie Buhai during the WSJ interview. Why the change in floral construction? Aside from the same old bright botanical florals that we see each Spring, designers are leaning towards pieces that women can wear anytime of the day and season. Take one of the outfits below, for example, and pair them up … Continue reading

AW15 Tradeshows

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Winter has finally struck upon America and the United Kingdom. We’re not talking about icy roads and layers of blankets, but the dark hues slithering onto fabrics roaming city streets. Even the always colorful Kate Spade surrendered her signature pink shade and floral prints for midnight black and plaid prints! Right on trend, Affinitas traded in Summer’s angelic shades of Romantic Pink and Lilac for enchanting Winter shades of Plum and Dark Indigo. Parfait tagged along by ditching hot hues of pink and blue for a metal-inspired palette of Charcoal, Java and Pewter. The month of February is always looked upon by lingerie enthusiasts. Lingerie brands from around the world gather together to introduce their Autumn/Winter 2015 collections at Curve (New York and Las Vegas), MODA (Birmingham) and Mode City (Paris). Models at MODA wearing Nadia in Tango Red and Carole in Navy Blue MODA – NEC Birmingham MODA – NEC, … Continue reading

Autumn/Winter 2015 in Creations Magazine

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It always baffles me how we introduce our Autumn/Winter 2015 (AW2015) collections as we keep cozy by the fireplace in 2014! That’s the fashion industry for you. With Salon International De La Lingerie in January and Curve in February, our AW2015 collections have been receiving top exposure in lingerie magazines, like Creations Magazine. Affinitas will make an appearance in Creations UK’s January issue promoting the Paris show: Parfait will make an appearance in Creations U.S.’s February issue promoting Curve Las Vegas and New York:      

September Winners & The Campus Cake Walk

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Hello, October! As we welcome Fall, Affinitas continues to climb. Affinitas and Parfait bid adieu to September by announcing their Stop Branogamy and End Boob Cruelty September winners (one winner per campaign). The lucky random winners were Gina Mendoza and Deanna Hanson from Washington. They were each awarded with a home delivery of their favorite style collection. One winner is selected every month from each campaign, so it’s not too late to submit your entry!   Cupcake Panty by Affinitas is hosting a few social events for the college gals, this season! HerCampus chapters are currently receiving “Back-to-School Survival Kits” to help them survive their Fall school term. The survial kits include products from Nasty Gal, European Wax Center, Aeropostale, Garnier, Chipotle and our Cupcake Panty! Affinitas has been getting a lot of love and support from college women across America via social media. Here are a few of our favorite images we received on Instagram and Twitter: … Continue reading

Panty Fail by Cupcake Panty

Cupcake Panty has released its first commercial to the public! Panty Fail by Cupcake Panty is a hilariously cute feature about every woman’s fear.  Whether a woman have witnessed this scenario or not, she has dreaded the thought! Learn about Affinitas new invention that can save women from a little embarrassment. www.cupcakepanty.com

Parfait “Charlotte” Stars in Nicole Scherzinger’s New Music Video!

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Our infamous Parfait “Charlotte” made a long appearance in Nicole Scherzinger’s new music video, early this week! The ex-Pussycat Doll wears the Charlotte Balconet Bra and Bikini in Peach/Black in her female-empowering “On The Rocks” music video, released September 5th. Celeb stylist Lysa Cooper (Rihanna, Beyoncé, etc) styled the video, choosing the Parfait set as 1 of just 2 looks throughout the entire film. The video can be viewed through Nicole Scherzinger’s Official VEVO channel here: http://www.vevo.com/watch/nicole-scherzinger/on-the-rocks/GB1101400500.  On the video, Nicole shares, “I want the girls and all the people out there who’s ever had a hard time in a relationship to put this song on repeat and feel really empowered.” She continues, “It’s my favourite video I’ve ever done. It’s black and white, it’s very cinematic. I wanted the video to not feel like a music video, just really authentic and really raw.  It’s very empowering. It’s a very emotional and personal song for me.” The single … Continue reading

Undie Awards & Moda Preview

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Our 2014 Undie Awards from HerRoom are here! Parfait “Charlotte” took home the “Favorite Push-Up Bra” Award, while Affinitas “Allison” snagged the “Select Average T-shirt Bra” Award. These beauties definitely reflect on the hard work performed at Affinitas. Thank you, HerRoom! It’s trade show season in the U.S. and U.K. New York caught a glimpse at Affinitas and Parfait’s Spring/Summer 2015 collection at Curve, and now we’re off traveling cross country to Las Vegas! Visit us at Curve Las Vegas on August 18 & 19, booth #120. U.K. just finished Mode City in Paris, and currently amongst the beautiful people at Moda! If you’re checking out the lingerie at Moda this week, stop by booth #B4. If you’re not attending Curve nor Moda, let the trade publications fill you in on the action. They have certainly kept their eyes on Affinitas and Parfait!

Cupcake Panty Scholarship

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Cupcake Panty is saving the world one student at a time! Affinitas has partnered with HerCampus to help college girls survive the back-to-school chaos. All around the world, 240 HerCampus chapters will receive a free delivery of our “Super Bakers Dozen” (16) Cupcake Panties inside their Hercampus survival kits! Who doesn’t need fresh panties when starting off the new school year? Aside from the “Super Bakers Dozen” HerCampus delivery, we are lecturing all college girls about the Cupcake Panty $1000 scholarship. Take out a pen and paper to jot down some notes on how to win this scholarship… and a “super baker’s dozen” Cupcake Panty special delivery to your home!  Only three steps required for this sweet give-away!

A New Mani and Parfait’s “Odette”

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As much as the Affinitas team excites from releasing a new collection, we know that there is a toll to pay before any new adventure. That includes sending out massive amounts of samples, preparing for Curve, and packing up 1500 inserts and catalogs! Oh, the joy. It’s completely worth the paper cuts (and new mani) when we finally get to see the outcome of it all- that includes receiving feedback and reactions from you all! Cupcake Panty recently made an appearance at the HerCampus National Intercollegiate Conference last week, where 7 raffle winners took home a “super baker’s dozen” Cupcake Panty box. Now the panty is moving to New York City to help host an event with Best of Intima! We’ve been creating quite the goody bags of the year for the attendees!   In other news, have you read our Parfait “Odette” babydoll review from Lingerie Stylist? “In summary, I am really pleased with this … Continue reading

Affinitas and Parfait Spring/Summer 2015 Collection Trailer

Drum roll, please. Ladies and gentlemen, Affinitas Spring/Summer 2015 behind-the-scenes photoshoot video- starring Natalia Burlich. For the third season, Ashley Schultz represents Parfait by Affinitas for spring/summer 2015.

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HerCampus Wears A Cupcake

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Cupcake Panty made a SWEET appearance at the HerCampus National Intercollegiate Conference over the weekend! Boy, were we the talk of the town! Young college ladies raved about the Cupcake Panty and its’ adorable packaging that was found inside their goodie bags via Twitter, Facebook and Instagram. Three girls also took home a “super bakers” dozen Cupcake Panties after winning an Affinitas raffle- definitely the “cherry on top”! Check out what our future female entrepreneurs shared on social media:

New panty line release, new catalogs and new collection- oh, my!

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New panty line release, new catalogs and new collection- oh, my! Everyone has been raving about the new Cupcake Panty and it’s finally here! In fact, this fun panty will be making its’ debut at the HerCampus Intercollegiate Conference this weekend, where young ladies pursuing a college degree in business/communications will bond in workshops and seminars- and, of course, take home a “cupcake” of their very own! Six lucky winners will win a “super baker’s dozen” which consists of 16 Cupcake Panties packaged ready for college! Stay tuned for pictures and more news on next week’s e-newsletter!           This past weekend, Affinitas’ managers from around the world had a rendezvous in the city of love, Paris, for Mode City to promote our new Spring/Summer 2015 collection. If you missed last week’s sneak peek, you can check out our previous blog. Speaking of Spring/Summer 2015, we got a special delivery today. … Continue reading

Sneak Peek: Affinitas 2015 Collection

Happy Tuesday, everyone! We’re all counting down the seconds to our three day weekend, here at Affinitas. Last week and to this very day/hour/minute, the marketing department has been preparing for U.K. trade shows Moda and Mode City: boxes of sample pieces being shipped, catalogues being sent to print and creating posters- just to name a few of our daily projects. Since we’re taking every moment to perfect the 2015 collection launch, we, of course, couldn’t help but to give you all a sneak peek! After all, why should our hard work be kept a secret? Lingerie Insight did us a favor and leaked out a few of our favorite pictures, including Affinitas “Nicole” recolor in floral print. May I present to you our Affinitas Spring/Summer 2015 collection (Parfait coming soon)!

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Last week was definitely press week at Affinitas! We were asked to take part in a luxurious photoshoot with Arsenic the Magazine, “Danielle” was reviewed by All’s Fair in Love and Lingerie and Parfait “Charlotte” won best push-up bra in 2014 by HerRoom! We received an unexpected phone call from Arsenic the Magazine to take part in a next-day photoshoot promoting, not only our lingerie, but Brachelle Jewelry. The models were covered in head to toe with glistening diamonds, as they slipped into Affinitas and Parfait to strike a pose. Models featured were Jaclyn Swedberg wearing Parfait “Tamara” and Sarah stage in Affinitas “Nicole”.  The pictures were a tease, and left us wanting  more. We can’t wait to see the feature!           We all love Parfait “Danielle”, so it was no surprise to hear that the 60s-inspired style received a perfect score from the lingerie blog All’s Fair … Continue reading

Hollywood Filming and Generation Beauty

Happy hump day, ladies and gents! Affinitas was all over Los Angeles, last week. From Hollywood and Vine filming our campaign videos to Downtown L.A. for Generation Beauty! If you follow us on Instagram, you met Monse, our campaign host, as she interviewed a few tourists and  Angelenos strolling the “Walk of Fame” for Affinitas’ #StopBranogamy and Parfait’s #EndBoobCruelty campaign.  We asked real women, like yourselves, for real answers. “How often do you change your bra?” and “Does your bra ever leave strap marks behind?” You’ll be surprised by how many women were wearing the wrong bra size, or how much men actually pay attention to lingerie! Stay tuned on Affinitas social media for this special “documentary”!   After a long Friday commercial shoot, the marketing department was excited for a fun weekend at Generation Beauty by Ipsy- work related, of course! All the leading makeup companies and Youtube beauty … Continue reading

Happy Mother’s Day!

Hope all you mother’s had a lovely Mother’s Day weekend! I know I did as I sipped on bottomless mimosas with my dearest mom for Sunday brunch. Friday at the Affinitas office was just what we all needed to kick-off the weekend. Natalie, an employee within the logistics department, was surprised by her “into the wild” baby shower! The break room was crawling with monkeys and bears… oh, my! In other news, AOL style gave the fashion world a sneak peek at our Autumn/Winter 2014 collection in just under 3 minutes! I don’t want to spoil it all, but you can it watch here. Parfait was also featured on BuzzFeed Style and ranked as a gorgeous lingerie brand for busty women! Before I end this post I just want to let everyone know that our catalog is looking pretty snazzy! Our sales rep said that it’s by far our best … Continue reading

Spring/Summer 2015 Catalog Shoot

Happy Cinco De Mayo, Senoritas! I know I was M.I.A. last week, but with good reason. We were ONLY shooting our Spring/Summer 2015 catalog in Beverly Hills! Affinitas is so excited to see and share with you the final piece! Let me begin by introducing you to the homes- or shall I say mansions?- where we shot. We had the privilege of working with returning crew, such as our photographer Damir and videographers Nick and Moses.   In a previous blog, I was crying up a storm when I could not find our Parfait model. Luckily, our Parfait model for the past two seasons (don’t quote me) was available. I think everyone at Affinitas can agree when I say that Ashley’s body is one-of-a-kind! We welcomed new talent, as well: Natalia as the new face of Affinitas and make-up artist Patrick Ta! Patrick went for a natural look by going … Continue reading

Special Delivery From Paris!

We received a first class special delivery! Our sets of lingerie for Spring/Summer 2015 were sent to us last week from Paris. What did you expect? Every fashionista knows that Paris gives birth to fashion, and every fashionista should know that Affinitas only accepts the best. I spy with my little eye a lot of florals and pastels in our Spring/Summer 2015 catalog.  I am thrilled to introduce the world to some newcomers, including oldies but goodies- like our favorite polka dot set “Sienna”. We will be presenting our new collection to our sales team at our kick-off meeting late April, which will be held in our remodeled show room. Yes, people. We have finally finished buying and building furniture for the show room (A.K.A the pink room). It is definitely a vast improvement from the before picture I posted in a previous blog. Besides the hot pink walls, you can’t … Continue reading

Campaign Launch

Happy Monday, ladies- and gents? Don’t want to be rude and not acknowledge the men in the house! 😉 Affinitas was in a bit of a time crunch last week, and the insanity will continue on to this week. The execution of our campaigns has been assigned to Wednesday! Not sure about everyone else’s hands on Friday, but mine were glued to the keyboard. I am days away from being diagnosed with carpal tunnel… just kidding. Creating contest rules and website content is no joke, but we are thrilled to finally get this campaign up and going for Affinitas, Parfait and our new Cupcake Panty! If you’re not following us on Facebook, Twitter or Instagram- start! Starting Wednesday,  everyone will have the opportunity enter sweepstakes for a chance to win various prizes that range from a set of lingerie to a year supply of beautiful bras and panties! Aside from … Continue reading

Model Material

Good morning, everyone! I am ecstatic to announce that we have found our Affinitas model for our spring/summer 2015 catalog! It was a difficult decision since all the long-legged candidates were “model material”, but our girl was the perfect fit. I would like to introduce you all to Natalia Barulich!                 Are you killing yourself because you can’t recall where you’ve seen her before? Well if you’ve seen Britney Spears’ “Work Bitch” music video then you probably saw Natalia being whipped by thee infamous Britney Spears, or perhaps you’ve spotted Natalia’s ads with Verizon, Reebok or Samsung. Natalia has ten years of modeling experience, so there’s a possibility you’ve stopped and glanced at her perfect body.                 After offering Natalia the position, everyone at Affinitas served themselves a plate of ceviche! This is probably my most … Continue reading

Flaws and All

Happy Monday, all! Casting takes place this week, but I had a few long-legged ladies drop by earlier last week (date mix-up). As they introduced themselves, I thought to myself “um, where’s the girl from the picture I asked to come in?”. I realized I, like millions of other women, had forgotten that models never look as they appear in magazines. Now, this does NOT mean that these ladies were hideous. It was just an eye-opener. We criticize our bodies and faces by comparing ourselves to something that isn’t real. These women were petite, but had flaws like every woman on this planet. From celulite to poorly performed augmentations- you name it! But, I will say that these models were STILL confident. Instead of judging our imperfections, let’s embrace our blessings.       Since we’re still in the process of executing our campaigns and there isn’t much to report … Continue reading

New Panty, New Campaign

Happy St. Patrick’s Day, everyone! I hope you all had a wonderful weekend. I know I did! A relaxing weekend in Santa Barbara was a must after last week’s intense brainstorm meeting. If you follow us on Facebook, you know all about Affinitas new Cupcake Panty. If you don’t, where the heck have you been? I’ve only been talking about it for the past month or so. Let’s all get with the program.  Anyways, the meeting. Intense, but what do you expect when you’re bringing a new, fun panty into the market? We need to launch a campaign just like any other product: a logo, social media presence, contests, events, advertisement, the whole sha-bang! It can be quite draining, but SO much fun and rewarding at the end! Next on the agenda is finding a model for the Affinitas and Parfait catalog for spring/summer 2015. Affinitas, not a problem (34B bust). Parfait, … Continue reading

Another One Bites the Dust

Happy Monday, all! Daylight saving time has a few of us in the office with our head on the desk (yawn), so please disregard any typos or grammatical errors! We are NOT drunk. 😉 Let me begin by saying thank you to Sweet Nothing NYC for writing  a somewhat positive review for our Lingerie Fashion Week show. Although our presentation had shown promise, our show’s tardiness has been marking us down a few points. We greatly apologize for the delay (shout out to the ladies in heels!). In other news, Affinitas marketing department has had their thinking cap on since their return from New York: new campaign,  new webpage, new logo design and, for the first time, a new street promo. I’d love to share, but it’s strictly confidential…. oh, what the heck. I love a tease, and these new graphics! What’s also new is the remodeling of our showroom! … Continue reading

A New York Weekend

We know, we know- we skipped last week’s blog, but with good intentions! We promise. We were in New York City last weekend popping bubbly with the Affinitas models backstage for Lingerie Fashion Week (LingerieFW), and setting up for CurveNY. Sounds fabulous, right? Think, again. The Affinitas team loves hosting events (especially at LingerieFW), but being backstage is like being in a whole different world: dealing with electrical issues, sequence of events causing a delay in attendance, missing models, backstage always being overcapacity, etc. See, not so fabulous.  In the end, we always toast to another successful show at Lingerie Fashion Week. The show began two hours late, but it was “rather impressive” according to a review released by Fashion Times. For the night, Affinitas partnered with Always for its “Always Confident” campaign, which gave women the chance to take home Affinitas Packaged Panty. Aside from showcasing Affinitas and Parfait … Continue reading

February Madness

Lingerie Fashion Week Check List Invitations, check. Gift bags, check. Models, check. YOU, check. That’s right, YOU! We have been working so darn hard these past few weeks preparing for Lingerie Fashion Week (LFW), we want to share it all with you… LIVE! From backstage to the runway, our social media specialist, Jesslynn, will be sharing pictures and videos via Instagram at #AffinitasVIP on February 22 at 4 p.m. EST. Tune in to get professional beauty tips from Affinitas hair stylists, makeup artists and models! Before hitting the runway, Affinitas and Parfait have made a few appearances in some of your favorite magazines this month. To name a few, Essence featured the Danielle Bralette and High Waist Briefs and you can find Affinitas Amandine in Life & Style Weekly.                 As you can see, everyone at Affinitas has been busy with LFW around … Continue reading

What a month!

Whew can you believe there is only one day left to the first month of 2014? Where has the time gone! We have been so busy preparing for all the tradeshows, with Salon International de la lingerie ending this past weekend in Paris, we are on full speed preparing for the other shows.   England, Vegas, and New York here we come! Besides tradeshows in January, it is also a great time for us in terms of media exposure.  As we had mentioned, our beautiful “Ida” and “Fiona” made it onto the season 2 premiere episode of “The Carrie Diaries.”  Lead character Maggie Landers was trying to decide which she wanted to wear for a special night with her boyfriend, what a tough choice to make!   Besides landing a national debut on television this month, our favorite day is coming up next month and we are receiving a lot … Continue reading

Happy Friday everyone!

Sorry for the delay in our posts we have been so busy this month but we have a lot of great news to share!  First off, today is a very exciting day for us as our Affinitas Ida Bustier in Black and our Parfait Fiona Padded Camisole in Red are going to be on “The Carrie Diaries” tonight so remember to tune in to the CW to catch it. Not only is our product making a national debut on television, our lovely Nina in cameo pink is featured in their “Fun Fearless Finds Under $50.”  And on top of all that great news, we have trade shows lined up in Paris, England, Las Vegas and New York to showcase  our beautiful AW14 products.  With tradeshow season, it also means its time for Lingerie Fashion show where we will have our exclusive runway show. Now for one more important yet secretive … Continue reading

Wrapping everything up for 2013

Wow New Year’s is right around the corner! It felt like we were celebrating the arrival of 2013 not too long ago and now we are saying goodbye to it and preparing for 2014.  This year has been great for Affinitas as we see our company continuing to expand to more stores and more countries.  Our Parfait line literally expanded in cup and in band size and we are proud to offer band size starting at 28 and up to K cup. Besides the cup size expansion, we have had some other great milestones in our company such as having our first exclusive runway show at LingerieFW, moving offices in both U.S and U.K, holding our first “Affinitas Women D-Serve” contest, seeing celebrities such as Sharon Stone wearing our products in  popular magazines and much more!  We are excited to see what 2014 will hold for the company as we … Continue reading

Great news!

It’s arrived! I am not talking about Christmas presents (though that would be nice too) but I am talking about fresh off the printer, our Autumn/Winter catalogs! Our graphic designer June has been telling us how nice it was going to be and how pretty the pictures are and yup she is right, its b-e-a-u-tiful.  We can’t wait to get this into the hand of our retailers so they can see all the pretty items they will have on their shelves next season! We would love to show you some pictures but its still confidential for now, but be on the lookout, we’ll be posting them very soon.  Our PR rep has also confirmed some great news, our products are going to be featured on national television! We don’t want to give it away just yet but when we get closer to the date in January, we will let you … Continue reading

An exciting week for us

This week is very exciting for us as we have so many new things! We have officially moved into our new office, equipped with a showroom, multiple offices and most importantly a gigantic warehouse to store our goods.  The move is crucial to us as we continue to expand our brand to different countries and we need all the room we can get to hold the goods! And best of all, we are only a mile away from our old office so no major changes for everyone in regards to commute (which in L.A can be pretty hard at times)! Besides the news of us moving, we are also excited to finally release information about our Autumn/Winter 2014 collection! We just sent out a few pictures to the media and we look forward to them publishing our pictures in their publication.  We have really stepped it up in regards to … Continue reading

Making the big announcement tomorrow!

We selected the winner of the “Affinitas Everyday Women D-serve” contest last week and on Saturday we gave her quite the surprise! I can’t reveal her name yet but we had a blast letting her know she won because we not only had a gigantic check printed for her, we also surprised her with news coverage! We had a reporter from FOX do a story on her and our retailer Sherrie from “Necessities by Sherrie” presented her with the check and did a fitting on her to make sure we get her the right size when we send her those 12 sets of lingerie! The nominator, who was the friend of the nominee told her she was taking her to “get a final interview” for the contest but it was just a cover-up to get her to the store to get her prize.  The winner was very surprised when she … Continue reading

Winner Selected

Boy do I have some great news! Well actually its confidential news but I’ll give you the gist of it.  We have selected the winner of our Affinitas “Everyday Women D-serve” contest!  And for the first time in Affinitas history, we are really going all out to announce it.  I wish I could give more details on what we have planned but its still under wraps so once we pull this off, have no worry, I will fill this blog with pictures, details, video etc!  All of this is very exciting because we received so many amazing entries and the winner exemplifies what our contest is all about.  Her character and attitude of helping others and being selfless to educate others is what makes her a winner and she deserves to be celebrated for her work. Stayed tuned for the details!!!        

Off to a great start

We are starting the week with a bang as our PR representatives have informed us that our products were featured in a magazine! And its not just any magazine, its Tatler, a popular Russian magazine that has had people such as Kate Middleton, Jennifer Lawrence, Amanda Seyfried, etc. grace the covers.  November’s edition of the magazine is covered by none other than Sharon Stone, who happens to be a woman of great taste as she is seen wearing out products in the shoot (please see below).  The actress looks stunning and looks absolutely fabulous for her age. Our products not only look fabulous on celebrities, they look great on everyone as demonstrated from the blog “Weirdly Shaped.”  The blogger not only did a series of pictures with our beautiful Alexis Babydoll (in cup size 30K) she also gave it a great review as she is quoted as saying “It’s subtle … Continue reading

Getting great coverage this week

 We were just informed today that we have been featured in “PLASTIK” a top fashion magazine in the U.K.  Our publicist said our products are in a double page spread but the magazine was actually sold out at her local department store so she hasn’t been able to get her hands on it yet, we can’t wait until she does! She has sent us this scan of the cover and one of the pages to tease us. But being in a magazine isn’t the only good news today, our best seller “Charlotte” was reviewed by the Lingerie Addict today.  She not only reviewed the product but loved it so much that she did a photoshoot with it as well! Kudos to her for thinking of such a clever way to showcase the products

Catalog almost done!

It seems like just yesterday we were at the photoshoot, actually it was just last weekend but guess what? Our Autumn/Winter 2014 catalog is actually almost done! Our graphic designer is putting on the finishing touches to it and it is looking bea-u-tiful.  She really outdid herself this time and expanded her creativity to a whole new level and the end results really shows all the time and effort put in.  We can’t wait until we send this off to print and when the hard copies begin arriving.  This catalog will be amazing! Here’s a little preview of what AW14 has in store Besides finishing up the catalog, our contest is coming to an end! Once the last date to vote arrives (Oct. 31) we will hand over the stories of the top contestants and we will collaborate with our wonderful guest judges to choose the winner.   Make sure to … Continue reading

Photoshoot day 3: Studio

Now that we took all the glamorous pictures its time to get down to the simple white background product shots! We are doing Affinitas pictures in the morning and Parfait in the afternoon.  While it is Columbus day, we are all working our butts off to finish shooting everything while trying our best to leave on time! It sounds like mission impossible but we’ll pull it off! We are at 1906 Studios today working with Chris and Selig, photographers we have worked with last season as well.  They are a great duo and gets us the results we want in a fast amount of time.

Photoshoot day 2: Sherman Oaks

We are up bright and early again today to shoot the Affinitas Catalog.  Our lovely model Amanda will be the star today with the same team from yesterday.  Amanda is very pretty with her great looks and slender body, she makes it tough to narrow down the pictures when all of them look so great! We have the same team today from yesterday but we are in a different location.  This time we are shooting at a one story house with a monochrome theme, we specifically chose this house so our products would stand out more and boy do they! Amanda and the products look great and Davee did it again with his magical make-up and hairstyles, Amanda just looks fabulous.

Photoshoot day 1: Hollywood Hills

Today we are shooting our Parfait Autumn/Winter catalog in the beautiful hills of Hollywood at a beautiful two-story house.  We have our lovely model Ashley returning from our Spring/Summer 2014 catalog and the same photographer, make-up artist and videographer as well.  Its like we are having a little reunion from the last shoot which doesn’t feel like it was that long ago! We have a lot of beautiful collections to shoot today, we have a variety of new collections and a lot of new recolors for the previous collections.  Ashley makes all of our products look even more beautiful when she adorns them on her body and everyone just watches in awe at her beauty. We also have a breathtaking backdrop as we get a great view of Los Angeles and blue clear sky to further enhance everything.  Don’t just take my word for it, take a look for yourself!

Hello October!

We are ready to face the month of October, as hectic as this month will be, we are prepared! This is going to be another awesome photosoot, not to mention we will also be shooting on the weekend for the first time!  We have the models, the locations and the perfect team to make magic together. Bring on October  Speaking of October, this year will come to an end in a blink of an eye it feels like, for those that are planning to get married around the holiday season, may we suggest reading The Anti Bridezilla Fall 2013 Bridal Must Have’s .  They also happen to feature our collections so do peruse over! Our collections are perfect whether under your beautiful wedding dress or for your honeymoon.

One location confirmed, one more to go!

We have confirmed one location so far and that is where we will be shooting the Affinitas catalog shoot.  We are so excited for it, the place is great because the architecture of it and the furnishings will go perfect with our AW14 line and the products will really pop.  Now we just need to find another location for Parfait and narrow down the models.  We are almost there! In even more exciting news, we just submitted a product prototype for the approval of the design department.  We have been working hard on it for quite some time and hope we can get it approved in time for our AW14 catalog.  We can’t tell you what it is yet but it’s going to be a sweet deal ;)! Speaking of sweetness, our Allison (Affinitas) and Alexis (Parfait) were featured in “Inside Weddings” article on “Wedding Style: Slimming Shapewear and Undergarments“.  … Continue reading

She may be the one!

We are holding another model casting today, and we had one that we think would be great for our catalog.  We still have more to come so we won’t put all our eggs in one basket just yet! 😉 We had a great review come in today and its the first review for our Charlotte 28″ band.  We are honored to have Miss Underpinnings, Cecily, review the Charlotte Padded Bra in dusty pink and the highwaist brief.  Might we add that she looks fabulous in the matching set! In other news, our retailers winning the Intima Gala awards were recently featured in Lingerie Insight, congrats to all the winners! Keep up the good work.

In the midst of preparing for AW14

Time for another update on what’s going on in the company! We have been holding model castings on a weekly basis as we continue to search for the girl with the perfect looks for our next catalog, we have more coming tomorrow and we hope we find our Cinderella soon! We also received a huge shipment of goods this week with items perfect for the fall! Camilla, Celine, Georgina, Anjelica (my personal fav.) and Danielle have arrived! All the images with models are Affinitas and product only images are Parfait.  Cute no? Make sure you look for them in your local boutique! Speaking of cute, our Charlotte and Clarissa received some great reviews from bloggers across the world! We have Scarlet’s Letter from the U.S and Vita Di Moda from the U.K. Click on picture to read all about it.    

August is coming to an end already?!

Wow this month really flew by with all the tradeshows and stuff, we can’t believe September is right around the corner! And to close out August with a bang, what better way to end it than with two features in two popular magazines? Our Danielle in Dusty rose was featured in Contemporary Bride as pieces to wear for your honeymoon. And our Leslie was selected one of the Best T-Shirt Bras by Seventeen magazine! Now that tradeshow season is over, the search begins again with models, and locations.  We have already seen quite a few models but we are still waiting for that perfect one who will really help accentuate our products.  It really is a lot harder than it sounds but finding a model who has the look we are after isn’t easy! And we have been to a few locations to see where we want to shoot the … Continue reading

We’re in Harper’s Bazaar!

Our fabulous retailer Full Beauty has featured our beautiful Danielle Contour bra in Dusty Rose in their ad in Harper’s Bazaar.  The pink just stands out so much, we absolutely love it Thank you Full Beauty!   In more feature news, our fan favorite Charlotte was included in Elizabeth Dale’s THE BREAST LIFE’s Back of School Shopping Bra ABC’s, to read the article go to http://www.thebreastlife.com/blog/back-to-school-shopping-bras/ , to read specifically about the Charlotte bra,  click on the image. We are exhibiting in Las Vegas this week at the Curve show at the Venetian hotel.  This will be our last tradeshow for the year and now we have to start preparing for next season! The search has already begun for the next catalog model and we are looking for the photoshoot location, its a lot easier than it sounds but its really hard especially since we are looking for the perfect … Continue reading

Exhibiting @ MODA & Curve

We have just wrapped up our tradeshow in the Birmingham with Moda, the largest trade fashion show in the United Kingdom.  We had a great reception there with plenty of foot traffic to our booth which of course we had to take some pictures of to give you a better idea of what it looked like.   We were also exhibiting at the Curve show in New York which also was very successful as many buyers stopped by our booth to check out our SS14 samples.  

Marie Claire!

We received some very exciting news today, our beautiful Danielle Shorty has been featured in Marie Claire’s biggest issue of the year alongside Emilion Pucci, Marc Jacobs, Michael Kors and more in “Shop the Shoot: Sweet Georgia May.” And not to mention our runway show is featured in Lingerie Journal with some great pictures from the show

We’re on Galtime

Our “Everyday Women D-Serve” top 20 contestants are getting a lot of votes and to help them generate even more votes and help get their story out there, our guest judge Galtime has created a lovely webpage dedicated just to the contestants.  The page can be found by clicking here .We are very excited to have all the amazing stories of our contestants featured, make sure you read through all their amazing stories and vote for the one you think is most deserving!    

Affinitas & Parfait S/S 2014 Runway at Lingerie FW

Our brands Affinitas & full busted line Parfait took the stage at the Metropolitan Suite at the Metropolitan Pavilion, introducing  to an audience of top tier press, buyers, fashion and intimates industry influentials who include: retailers Linda Lingerie Boutique, Bertha Church, and Molly and Cynthia of Livirae, bra-lebrities & stars of Lifetime’s hit tv show Double Divas. Lingerie bloggers The Lingerie Addict, That Je Ne Sais Quoi, My Little Vixen, Miss Underpinnings and more attended the show.  Star of NUVOtv’s “Curvy Girls” reality show and plus size model, Denis Bidot, artist Sacha Di Bova and musician Ariana & The Rose were also in attendance. Download Runway and Behind the Scene Pictures

Getting Great Exposure

Wow with tradeshow season in full throttle we are receiving a lot of great exposure on both websites, trade publication and even a newspaper!  The pictures can do all the talking, please see below: Our SS14 collections made it onto Lingerie Preview for Moda, The New York Daily News, Intima and Underlines. And our cute packaged panties were reviewed by Pretty Young Thing.  

It was a success!

The runway show was great this past Saturday! We had more people than we expected in attendance, which mind you, had amazing guests such as: Linda Lingerie Boutique, Bertha Church, and Molly and Cynthia of Livirae, bra-lebrities & stars of Lifetime’s hit tv show Double Divas. Lingerie bloggers The Lingerie Addict, That Je Ne Sais Quoi, My Little Vixen, Miss Underpinnings and more will be attending the SS14 show, as well as Denis Bidot, plus size model and star of NUVOtv’s “Curvy Girls” reality show. Artist Sacha Di Bova and musician Ariana & The Rose.  We even had to grab extra seats with such a full house! We started the show a bit later than expected but our models looked great and our products look fabulous on them.  We had an upbeat soundtrack to pump up the energy and our models graced the runway with our newest collections as the … Continue reading

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