Happy Monday, ladies- and gents? Don’t want to be rude and not acknowledge the men in the house!
Affinitas was in a bit of a time crunch last week, and the insanity will continue on to this week. The execution of our campaigns has been assigned to Wednesday! Not sure about everyone else’s hands on Friday, but mine were glued to the keyboard. I am days away from being diagnosed with carpal tunnel… just kidding. Creating contest rules and website content is no joke, but we are thrilled to finally get this campaign up and going for Affinitas, Parfait and our new Cupcake Panty!
If you’re not following us on Facebook, Twitter or Instagram- start! Starting Wednesday, everyone will have the opportunity enter sweepstakes for a chance to win various prizes that range from a set of lingerie to a year supply of beautiful bras and panties!
Aside from our campaign launch, we have been searching for our catalogs’ next shoot location. So many places in Los Angeles to choose from- house, building, museum or garden? With the shoot date approaching, June and I will need to go visit some potential places this week. I’ll keep you all posted on our location visits via Twitter. Let me know what you all think. Have a great week, all!
Good morning, everyone! I am ecstatic to announce that we have found our Affinitas model for our spring/summer 2015 catalog! It was a difficult decision since all the long-legged candidates were “model material”, but our girl was the perfect fit. I would like to introduce you all to Natalia Barulich!
Are you killing yourself because you can’t recall where you’ve seen her before? Well if you’ve seen Britney Spears’ “Work Bitch” music video then you probably saw Natalia being whipped by thee infamous Britney Spears, or perhaps you’ve spotted Natalia’s ads with Verizon, Reebok or Samsung. Natalia has ten years of modeling experience, so there’s a possibility you’ve stopped and glanced at her perfect body.
After offering Natalia the position, everyone at Affinitas served themselves a plate of ceviche! This is probably my most favorite dish ever, and everyone at Affinitas loves it!
- imitation crab
- cooked shrimp
- green chile
Once everything is mixed in a bowl and soaked in lime, place a large spoonful on a tostada. Bon appetite!
Happy Monday, all! Casting takes place this week, but I had a few long-legged ladies drop by earlier last week (date mix-up). As they introduced themselves, I thought to myself “um, where’s the girl from the picture I asked to come in?”. I realized I, like millions of other women, had forgotten that models never look as they appear in magazines. Now, this does NOT mean that these ladies were hideous. It was just an eye-opener. We criticize our bodies and faces by comparing ourselves to something that isn’t real.
These women were petite, but had flaws like every woman on this planet. From celulite to poorly performed augmentations- you name it! But, I will say that these models were STILL confident. Instead of judging our imperfections, let’s embrace our blessings.
Since we’re still in the process of executing our campaigns and there isn’t much to report currently, I thought I’d take this moment to introduce my confident team players. After all, I do speak of them sporadically throughout my posts. We’re almost outta here!
Happy St. Patrick’s Day, everyone! I hope you all had a wonderful weekend. I know I did!
A relaxing weekend in Santa Barbara was a must after last week’s intense brainstorm meeting. If you follow us on Facebook, you know all about Affinitas new Cupcake Panty. If you don’t, where the heck have you been? I’ve only been talking about it for the past month or so. Let’s all get with the program.
Anyways, the meeting. Intense, but what do you expect when you’re bringing a new, fun panty into the market? We need to launch a campaign just like any other product: a logo, social media presence, contests, events, advertisement, the whole sha-bang! It can be quite draining, but SO much fun and rewarding at the end!
Next on the agenda is finding a model for the Affinitas and Parfait catalog for spring/summer 2015. Affinitas, not a problem (34B bust). Parfait, problem (34E bust). This will definitely be a mission considering we are looking for all natural women. Once I find my two models, I’ll need to find a shoot location. I’m thinking a botanical garden. We shall see what the future has in store for us.
Happy Monday, all! Daylight saving time has a few of us in the office with our head on the desk (yawn), so please disregard any typos or grammatical errors! We are NOT drunk.
Let me begin by saying thank you to Sweet Nothing NYC for writing a somewhat positive review for our Lingerie Fashion Week show. Although our presentation had shown promise, our show’s tardiness has been marking us down a few points. We greatly apologize for the delay (shout out to the ladies in heels!).
In other news, Affinitas marketing department has had their thinking cap on since their return from New York: new campaign, new webpage, new logo design and, for the first time, a new street promo. I’d love to share, but it’s strictly confidential…. oh, what the heck. I love a tease, and these new graphics!
What’s also new is the remodeling of our showroom! We hope it’ll be complete before we start casting for our next catalog models, which I will keep you all posted on. I’ve already received modeling packages, and, boy, is it hard to pick and choose when every woman in your email is gorgeous! I’ll definitely need your help. Have a good week, everyone!
We know, we know- we skipped last week’s blog, but with good intentions! We promise.
We were in New York City last weekend popping bubbly with the Affinitas models backstage for Lingerie Fashion Week (LingerieFW), and setting up for CurveNY. Sounds fabulous, right? Think, again.
The Affinitas team loves hosting events (especially at LingerieFW), but being backstage is like being in a whole different world: dealing with electrical issues, sequence of events causing a delay in attendance, missing models, backstage always being overcapacity, etc. See, not so fabulous.
In the end, we always toast to another successful show at Lingerie Fashion Week. The show began two hours late, but it was “rather impressive” according to a review released by Fashion Times. For the night, Affinitas partnered with Always for its “Always Confident” campaign, which gave women the chance to take home Affinitas Packaged Panty. Aside from showcasing Affinitas and Parfait styles, Pharrell Williams’ upbeat song “Happy” introduced Affinitas new Cupcake Panty line on the runway! This was the secret aftershow we couldn’t spill the beans about before, but now we can finally share it with you!
The Cupcake Panty was showcased at CurveNY the following day, but had already made appearances at MODA U.K and Salon International de la Lingerie! The panties are packaged in an adorable cupcake silhouette box that you’ll probably want to keep for decoration either on your desk or in your room. We know you’re going to love the entire Cupcake Panty collection, which will be available in thong and hipster style!
Lingerie Fashion Week Check List
Gift bags, check.
That’s right, YOU! We have been working so darn hard these past few weeks preparing for Lingerie Fashion Week (LFW), we want to share it all with you… LIVE! From backstage to the runway, our social media specialist, Jesslynn, will be sharing pictures and videos via Instagram at #AffinitasVIP on February 22 at 4 p.m. EST. Tune in to get professional beauty tips from Affinitas hair stylists, makeup artists and models!
Before hitting the runway, Affinitas and Parfait have made a few appearances in some of your favorite magazines this month. To name a few, Essence featured the Danielle Bralette and High Waist Briefs and you can find Affinitas Amandine in Life & Style Weekly.
As you can see, everyone at Affinitas has been busy with LFW around the corner. Our hands have gone numb from mailing out over 500 invitations (check out June’s desk) and filling 150 gift bags with lingerie. This will be our best show yet, so it’s worth the must-needed manicure!
Pssst… a little birdie even told us there’s going to be a surprise aftershow. We’d stay put after the show if we were you.
Whew can you believe there is only one day left to the first month of 2014? Where has the time gone! We have been so busy preparing for all the tradeshows, with Salon International de la lingerie ending this past weekend in Paris, we are on full speed preparing for the other shows. England, Vegas, and New York here we come!
Besides tradeshows in January, it is also a great time for us in terms of media exposure. As we had mentioned, our beautiful “Ida” and “Fiona” made it onto the season 2 premiere episode of “The Carrie Diaries.” Lead character Maggie Landers was trying to decide which she wanted to wear for a special night with her boyfriend, what a tough choice to make!
Besides landing a national debut on television this month, our favorite day is coming up next month and we are receiving a lot of love from popular magazines such as Cosmopolitan, Marie Claire, ESSENCE, and REDBOOK . We’re also expecting more features, we’ll let you know about those in the coming posts.
Sorry for the delay in our posts we have been so busy this month but we have a lot of great news to share! First off, today is a very exciting day for us as our Affinitas Ida Bustier in Black and our Parfait Fiona Padded Camisole in Red are going to be on “The Carrie Diaries” tonight so remember to tune in to the CW to catch it.
Not only is our product making a national debut on television, our lovely Nina in cameo pink is featured
in their “Fun Fearless Finds Under $50.” And on top of all that great news, we have trade shows lined up in Paris, England, Las Vegas and New York to showcase our beautiful AW14 products. With tradeshow season, it also means its time for Lingerie Fashion show where we will have our exclusive runway show.
Now for one more important yet secretive update. We were at a photoshoot yesterday but what we were doing is still top secret as the product is not available to consumers yet but what I can say is we had a very beautiful model whom you may recognize if you recall a certain Parfait catalog of ours. She made our products look fantastic on her and really helped it shine.
Wow New Year’s is right around the corner! It felt like we were celebrating the arrival of 2013 not too long ago and now we are saying goodbye to it and preparing for 2014. This year has been great for Affinitas as we see our company continuing to expand to more stores and more countries. Our Parfait line literally expanded in cup and in band size and we are proud to offer band size starting at 28 and up to K cup.
Besides the cup size expansion, we have had some other great milestones in our company such as having our first exclusive runway show at LingerieFW, moving offices in both U.S and U.K, holding our first “Affinitas Women D-Serve” contest, seeing celebrities such as Sharon Stone wearing our products in popular magazines and much more! We are excited to see what 2014 will hold for the company as we expect to see steady growth and more and more women wearing our products.
Cheers to all our fans out there, may you have a healthy and prosperous 2014!
It’s arrived! I am not talking about Christmas presents (though that would be nice too) but I am talking about fresh off the printer, our Autumn/Winter catalogs! Our graphic designer June has been telling us how nice it was going to be and how pretty the pictures are and yup she is right, its b-e-a-u-tiful. We can’t wait to get this into the hand of our retailers so they can see all the pretty items they will have on their shelves next season! We would love to show you some pictures but its still confidential for now, but be on the lookout, we’ll be posting them very soon.
Our PR rep has also confirmed some great news, our products are going to be featured on national television! We don’t want to give it away just yet but when we get closer to the date in January, we will let you know what show it is for. For now the only tip we’ll give is that its on the CW Network.
This week is very exciting for us as we have so many new things! We have officially moved into our new office, equipped with a showroom, multiple offices and most importantly a gigantic warehouse to store our goods. The move is crucial to us as we continue to expand our brand to different countries and we need all the room we can get to hold the goods! And best of all, we are only a mile away from our old office so no major changes for everyone in regards to commute (which in L.A can be pretty hard at times)!
Besides the news of us moving, we are also excited to finally release information about our Autumn/Winter 2014 collection! We just sent out a few pictures to the media and we look forward to them publishing our pictures in their publication. We have really stepped it up in regards to our lifestyle pictures (as you may recall we shot them in beautiful homes located in the Hollywood Hills) and we are especially proud of how gorgeous everything came out.
Last but not least, we have also been featured in Cosmopolitan’s 18 Gorgeous Bras For Big Busts. The article has already received a lot of attention from viewers who agree that women who are full busted have a harder time finding bras and we are honored to be included in the list!
Read about it here http://www.cosmopolitan.com/
We selected the winner of the “Affinitas Everyday Women D-serve” contest last week and on Saturday we gave her quite the surprise! I can’t reveal her name yet but we had a blast letting her know she won because we not only had a gigantic check printed for her, we also surprised her with news coverage! We had a reporter from FOX do a story on her and our retailer Sherrie from “Necessities by Sherrie” presented her with the check and did a fitting on her to make sure we get her the right size when we send her those 12 sets of lingerie!
The nominator, who was the friend of the nominee told her she was taking her to “get a final interview” for the contest but it was just a cover-up to get her to the store to get her prize. The winner was very surprised when she found out that she won, she was there to share the joy with her son as well as husband so it was a great moment for everyone involved! We hope to do surprises similiar to this one as there are so many deserving women out there, they all deserve to be celebrated.
Boy do I have some great news! Well actually its confidential news but I’ll give you the gist of it. We have selected the winner of our Affinitas “Everyday Women D-serve” contest! And for the first time in Affinitas history, we are really going all out to announce it. I wish I could give more details on what we have planned but its still under wraps so once we pull this off, have no worry, I will fill this blog with pictures, details, video etc! All of this is very exciting because we received so many amazing entries and the winner exemplifies what our contest is all about. Her character and attitude of helping others and being selfless to educate others is what makes her a winner and she deserves to be celebrated for her work.
Stayed tuned for the details!!!
We are starting the week with a bang as our PR representatives have informed us that our products were featured in a magazine! And its not just any magazine, its Tatler, a popular Russian magazine that has had people such as Kate Middleton, Jennifer Lawrence, Amanda Seyfried, etc. grace the covers. November’s edition of the magazine is covered by none other than Sharon Stone, who happens to be a woman of great taste as she is seen wearing out products in the shoot (please see below). The actress looks stunning and looks absolutely fabulous for her age.
Our products not only look fabulous on celebrities, they look great on everyone as demonstrated from the blog “Weirdly Shaped.” The blogger not only did a series of pictures with our beautiful Alexis Babydoll (in cup size 30K) she also gave it a great review as she is quoted as saying “It’s subtle and classy and sexy and YES. I approve.”
We were just informed today that we have been featured in “PLASTIK” a top fashion magazine in the U.K. Our publicist said our products are in a double page spread but the magazine was actually sold out at her local department store so she hasn’t been able to get her hands on it yet, we can’t wait until she does! She has sent us this scan of the cover and one of the pages to tease us.
But being in a magazine isn’t the only good news today, our best seller “Charlotte” was reviewed by the Lingerie Addict today. She not only reviewed the product but loved it so much that she did a photoshoot with it as well! Kudos to her for thinking of such a clever way to showcase the products
It seems like just yesterday we were at the photoshoot, actually it was just last weekend but guess what? Our Autumn/Winter 2014 catalog is actually almost done! Our graphic designer is putting on the finishing touches to it and it is looking bea-u-tiful. She really outdid herself this time and expanded her creativity to a whole new level and the end results really shows all the time and effort put in. We can’t wait until we send this off to print and when the hard copies begin arriving. This catalog will be amazing!
Here’s a little preview of what AW14 has in store
Besides finishing up the catalog, our contest is coming to an end! Once the last date to vote arrives (Oct. 31) we will hand over the stories of the top contestants and we will collaborate with our wonderful guest judges to choose the winner. Make sure to get in your vote today if you haven’t voted yet! Six more days to go. http://deserveaffinitas.com/
Now that we took all the glamorous pictures its time to get down to the simple white background product shots! We are doing Affinitas pictures in the morning and Parfait in the afternoon. While it is Columbus day, we are all working our butts off to finish shooting everything while trying our best to leave on time! It sounds like mission impossible but we’ll pull it off! We are at 1906 Studios today working with Chris and Selig, photographers we have worked with last season as well. They are a great duo and gets us the results we want in a fast amount of time.
We are up bright and early again today to shoot the Affinitas Catalog. Our lovely model Amanda will be the star today with the same team from yesterday. Amanda is very pretty with her great looks and slender body, she makes it tough to narrow down the pictures when all of them look so great! We have the same team today from yesterday but we are in a different location. This time we are shooting at a one story house with a monochrome theme, we specifically chose this house so our products would stand out more and boy do they! Amanda and the products look great and Davee did it again with his magical make-up and hairstyles, Amanda just looks fabulous.
Today we are shooting our Parfait Autumn/Winter catalog in the beautiful hills of Hollywood at a beautiful two-story house. We have our lovely model Ashley returning from our Spring/Summer 2014 catalog and the same photographer, make-up artist and videographer as well. Its like we are having a little reunion from the last shoot which doesn’t feel like it was that long ago!
We have a lot of beautiful collections to shoot today, we have a variety of new collections and a lot of new recolors for the previous collections. Ashley makes all of our products look even more beautiful when she adorns them on her body and everyone just watches in awe at her beauty. We also have a breathtaking backdrop as we get a great view of Los Angeles and blue clear sky to further enhance everything. Don’t just take my word for it, take a look for yourself!
We are ready to face the month of October, as hectic as this month will be, we are prepared! This is going to be another awesome photosoot, not to mention we will also be shooting on the weekend for the first time! We have the models, the locations and the perfect team to make magic together. Bring on October :)
Speaking of October, this year will come to an end in a blink of an eye it feels like, for those that are planning to get married around the holiday season, may we suggest reading The Anti Bridezilla Fall 2013 Bridal Must Have’s . They also happen to feature our collections so do peruse over! Our collections are perfect whether under your beautiful wedding dress or for your honeymoon.
We have confirmed one location so far and that is where we will be shooting the Affinitas catalog shoot. We are so excited for it, the place is great because the architecture of it and the furnishings will go perfect with our AW14 line and the products will really pop. Now we just need to find another location for Parfait and narrow down the models. We are almost there!
In even more exciting news, we just submitted a product prototype for the approval of the design department. We have been working hard on it for quite some time and hope we can get it approved in time for our AW14 catalog. We can’t tell you what it is yet but it’s going to be a sweet deal !
Speaking of sweetness, our Allison (Affinitas) and Alexis (Parfait) were featured in “Inside Weddings” article on “Wedding Style: Slimming Shapewear and Undergarments“. Great read for any to-be Brides out there!
We are holding another model casting today, and we had one that we think would be great for our catalog. We still have more to come so we won’t put all our eggs in one basket just yet!
We had a great review come in today and its the first review for our Charlotte 28″ band. We are honored to have Miss Underpinnings, Cecily, review the Charlotte Padded Bra in dusty pink and the highwaist brief. Might we add that she looks fabulous in the matching set!
Time for another update on what’s going on in the company! We have been holding model castings on a weekly basis as we continue to search for the girl with the perfect looks for our next catalog, we have more coming tomorrow and we hope we find our Cinderella soon! We also received a huge shipment of goods this week with items perfect for the fall! Camilla, Celine, Georgina, Anjelica (my personal fav.) and Danielle have arrived! All the images with models are Affinitas and product only images are Parfait. Cute no? Make sure you look for them in your local boutique!
Speaking of cute, our Charlotte and Clarissa received some great reviews from bloggers across the world! We have Scarlet’s Letter from the U.S and Vita Di Moda from the U.K. Click on picture to read all about it.
Wow this month really flew by with all the tradeshows and stuff, we can’t believe September is right around the corner! And to close out August with a bang, what better way to end it than with two features in two popular magazines? Our Danielle in Dusty rose was featured in Contemporary Bride as pieces to wear for your honeymoon. And our Leslie was selected one of the Best T-Shirt Bras by Seventeen magazine!
Now that tradeshow season is over, the search begins again with models, and locations. We have already seen quite a few models but we are still waiting for that perfect one who will really help accentuate our products. It really is a lot harder than it sounds but finding a model who has the look we are after isn’t easy! And we have been to a few locations to see where we want to shoot the catalog and we have seen some very beautiful homes. We are still narrowing down the locations, stay tuned for updates on our quest to finding the perfect model and location!
Our fabulous retailer Full Beauty has featured our beautiful Danielle Contour bra in Dusty Rose in their ad in Harper’s Bazaar. The pink just stands out so much, we absolutely love it Thank you Full Beauty!
In more feature news, our fan favorite Charlotte was included in Elizabeth Dale’s THE BREAST LIFE’s Back of School Shopping Bra ABC’s, to read the article go to http://www.thebreastlife.com/blog/back-to-school-shopping-bras/ , to read specifically about the Charlotte bra, click on the image.
We are exhibiting in Las Vegas this week at the Curve show at the Venetian hotel. This will be our last tradeshow for the year and now we have to start preparing for next season! The search has already begun for the next catalog model and we are looking for the photoshoot location, its a lot easier than it sounds but its really hard especially since we are looking for the perfect locations to showoff our AW14 collections.
We have just wrapped up our tradeshow in the Birmingham with Moda, the largest trade fashion show in the United Kingdom. We had a great reception there with plenty of foot traffic to our booth which of course we had to take some pictures of to give you a better idea of what it looked like.
We were also exhibiting at the Curve show in New York which also was very successful as many buyers stopped by our booth to check out our SS14 samples.
We received some very exciting news today, our beautiful Danielle Shorty has been featured in Marie Claire’s biggest issue of the year alongside Emilion Pucci, Marc Jacobs, Michael Kors and more in “Shop the Shoot: Sweet Georgia May.”
Our “Everyday Women D-Serve” top 20 contestants are getting a lot of votes and to help them generate even more votes and help get their story out there, our guest judge Galtime has created a lovely webpage dedicated just to the contestants. The page can be found by clicking here .We are very excited to have all the amazing stories of our contestants featured, make sure you read through all their amazing stories and vote for the one you think is most deserving!
Wow with tradeshow season in full throttle we are receiving a lot of great exposure on both websites, trade publication and even a newspaper! The pictures can do all the talking, please see below:
The runway show was great this past Saturday! We had more people than we expected in attendance, which mind you, had amazing guests such as: Linda Lingerie Boutique, Bertha Church, and Molly and Cynthia of Livirae, bra-lebrities & stars of Lifetime’s hit tv show Double Divas. Lingerie bloggers The Lingerie Addict, That Je Ne Sais Quoi, My Little Vixen, Miss Underpinnings and more will be attending the SS14 show, as well as Denis Bidot, plus size model and star of NUVOtv’s “Curvy Girls” reality show. Artist Sacha Di Bova and musician Ariana & The Rose. We even had to grab extra seats with such a full house!
We started the show a bit later than expected but our models looked great and our products look fabulous on them. We had an upbeat soundtrack to pump up the energy and our models graced the runway with our newest collections as the crowd watched intently. The show ended close to 8pm which was followed by the after party.
Our two brands
Preparing the runway!
We are almost at the beginning of August and you know what that means, runway and tradeshows! We have a runway show at the fabulous Metropolitan Pavilion on August 3rd, its going to be our 2nd time there and we are very excited to have the debut of our SS14 products in New York. The show starts at 6pm with 12 gorgeous models wearing our Affinitas and Parfait products. The day after that is the Curve show where will we be exhibiting at booth number 212 and we just received our gigantic beautiful posters today which we will be putting up at our booth so keep an eye out for pictures to come of our booth.
In other exciting news, we have received some great reviews in several blogs, our pretty honey babydoll received some love from “Scarlet’s Letter.” Customer favorite “Charlotte” was also featured in Ali Cudby’s blog as one of the best bras under $60.
We have also announced the winner of £300 worth of store credit at our Mode City Giveaway. Congratulations to Petits Bisous! We will have similiar giveaways at our Moda and Curve shows.
Wow we are already mid way through July, time is flying by as we have so many projects coming up! We have heard back from all of our top 20 entries in the “Everyday Women D-Serve Contest,” we will be making the announcement next Monday. You won’t believe the strength and courage these women have displayed, we can’t wait for the voting to begin to show the world!
Aside from preparing the voting for the contest, we are in midst of preparing for the Curve Expo next month in New York and Las Vegas. We have already shipped all the samples to the show and are working on the posters for our exhibit. We have some great pictures this season, our booth is going to look awesome.
We also received some more feature on our Serena collection (its getting great feedback these days!), this time it is from “Fashion Your Seatbelts” (what a cute name). They reviewed our Serena body piece and included a lovely picture of it.
So much to update on! We are barely in the second week of July and we already have so much going on! We are narrowing down the models (it’s a lot easier than it sounds!) for our runway show in New York for Lingerie FW and we are reaching out to our Top 20 entries for the contest. We have received some very touching responses from the contestants, we can’t wait until we launch the app so the voting can begin and the world can see what kind of awesome women are out there.
We had a great show in Paris and our products were included in Intima magazine’s trend report! We take a lot of time and effort to make sure our products are on trend and to be featured shows that our hard work is paying off.
Of course can’t forget to mention that we have received some great reviews for our products. Our lovely Parfait collections have been featured in “Warning” Curves Ahead” and “The Curves Have It“. No surprise both blogs are about having curves since our Parfait line is catered to full bust women! Bust Power
We are off to a great start this July, can’t wait to see what else is to come
Our brand name is popping up everywhere today! We are featured in Chat magazine ,
Now daily, Pick Me Up, What’s on TV, Woman’s Own, and last but not least Woman’s Weekly for a giveaway we are doing for UK residents only to giveaway a lingerie set from our Affinitas or Parfait collections. We are very excited to be on so many sites and being able to gift ten winners a set from our fabulous collections.
Another feature for today is our U.K office’s move to London being featured in Lingerie Insight. Starting this week our U.K office will no longer be in Birmingham, we are moving to beautiful London in Victoria. We will now be closer to our retailers and hope to expand to even more surrounding stores.
Monday again?! Why do our bodies take so long to adjust from weekend mode back to weekday mode? Anyways! We have a busy day today as we are preparing for Lingerie FW in August and held a casting for the runway models. We are looking for 34B and 34D models to fit into our beautiful samples for the show and we are excited to see all the turnout. This will be our second time participating in Lingerie FW and its at the fabulous Metropolitan Pavilion in N.Y again so can’t wait until August.
While in L.A, we are busy preparing for tradeshows and for the catalogs to be mailed out. Time is flying by so quickly! In a few days we will be exhibiting at the Mode City show in Paris, our first show to display to the world our SS14 newest collections! July and August are going to pass by so quickly.
See you soon New York, xoxo!
Our Affinitas Everyday Women contest nomination period is almost coming to an end so we wanted to look through some of the entries to see what kind of nominations we have and I am speechless. We received some very strong and powerful stories about women who have managed to balance so much on their plate while being able to serve as a role model to others. The stories are inspiring and make us feel truly blessed and lucky to have what we have now and appreciate the women in our life.
If you have a woman in your life that has help make who you the person you are today, you have four more days to nominate her and show her some appreciation.
Happy Monday everyone! I am very excited to announce we have just received our Spring Summer 2014 catalogs. The truck just dropped them off and the whole office rushed down to get the first glimpse of the catalogs. June (our graphic designer) of course beat all of us to the boxes and tore into the boxes like a child opening a Christmas present because as she explained to all of us, they were her “babies.” The catalogs came out looking great, the texture of the pages, the lifestyle pictures, everything just looked perfect. Though I can’t sha
re too much of the contents, heres a sneak peek at them.
Here’s a picture of the catalogs leaving the nest
It has land-
June couldn’t wait to get her hands on them, so you know who’s hand that is…
And last but not least, Parfait, ta dah!
I have great news! Our brand made especially for fuller busted women, Parfait, is going to expand the band sizes. We are going from D-G cup to D-K cups in our best sellers. That means our Alexis Babydoll and the Sophia Wire bra are going to be the first to reach K status. And saving the best news for last, the beloved Charlotte Padded bra is getting the expansion to K cup and (drum roll please!) starting at a 28 band!
We have announced this news and receiving great feedback from bloggers, customers, retailers and more. We are very excited to cater to an even larger market now and look forward to expanding more of our items.
We have put the finishing touches on our catalog!! After going through many changes and adjustments, we finally decided on the perfect look for it and we can’t wait for everyone to see it. Spring/Summer 2014’s catalog is going to be the most colorful catalog to date. Jam packed with lifestyle images and product pictures, the upcoming catalog has raised the bar. Expected to arrive end of this month, the countdown begins!
We have been receiving a lot of great entries for our “Affinitas Women Deserve” contest, it is great to read so many heartwarming stories. We have people from different walks of life telling us about that one woman who has made such an impact on their life. Although we will only have one winner (trust us, its going to be so hard to narrow one down with so much great stuff), it is nice just to acknowledge these women and let them know they have made such a difference. We don’t need a mother’s day or a birthday to show how much we really appreciate someone. Anyday will do!
We are at Sheckys Girls Night Out event today to help get our name out and help fit women who are unclear of their bra size. You don’t want to go through life wearing the wrong size shoe so why wear the wrong size bra? We are excited to showcase some of our products and get some feedback on what women think about our bras.
The movie “The Great Gatsby” is conjuring up feelings for some good old 20s fashion and what better way to help complete your outfit than to feature our best selling Charlotte bra? The Jewish Chronicle included our Charlotte in its article for “Dressing Great for Gatbsy”
The bra goes perfect for a retro look with its pinstripes and has perfect bottoms to match with its high waist brief.
Another season another catalog! We took some fantastic pictures in downtown Los Angeles and now its time for us to put it all together. As a recap, we have shot in the beautiful studio of 1906 where we have a fabulous view of downtown, not to forget the breathtaking rooftop view. We also shot at Notion Studio where famous celebs like Paris Hilton and Ray J have also shot at their spacious place decked out with modern and vintage furniture. And last but certainly not least, we shot at the Penthouse at the LoftSEVEN building where we were all envious of the owner who called that location home.
The process of putting a catalog together is not an easy task at hand, just selecting which images to use is a long and daunting job because everything looks great. Thankfully we have June, our very talented graphic designer who does an awesome job of editing and putting all the pieces together.
The Lingerie Stylist did an article on our brand and our road to launching in the U.K. To read the article, please go to Lingerie Stylist , Tamar interviewed our U.K Sales Manager Rebecca Spiers to get the inside scoop on how Affinitas went across the pond. Goo Rebecca!
And now working along side Rebecca is our new sales agent Susana, the newest addition to our U.K team and to welcome her, what better than an article in the May issue of Lingerie Insight to announce her arrival? Welcome to the team Susana!
It’s a dream come true to live in a penthouse like the one we are shooting at today! We are shooting our Parfait catalog today so we have our model Ashley and the team to make her look beautiful and our photographer Jun Shim who has shot several catalogs for us. The view that we have is spectacular whether we are inside the building or on the rooftop so the pictures that are going to come out of this shoot are going to be fabulous! Not to mention a celebrity is coming after we finish shooting to decide if he wants to shoot a music video there, that’s how you know this isn’t any ordinary place. =) Can’t wait for all the pictures to come out! Heres a small preview of what the place looks like
From the front, you would never expect what lies behind these walls, located in the heart of downtown Los Angeles is a beautiful spacious studio. With beautiful white walls, modern and vintage décor, this studio has so much to offer! We are shooting our Affinitas shoot today so with Sona’s bodacious looks (in part thanks to Davee the make-up artist) and our beautiful products behind the different backdrops, we are going to make magic happen today. Just wait and see people!
Today is our first day shooting at the 1906 studios, this studio has a beautiful view of downtown Los Angeles in a very modern building. We have a wonderful crew today with Davee, our awesome make-up artist who happens to live literally NEXT door to this building (pretty sure traffic wasn’t an issue for him), Selig and Chris our two very young and talented photographers, Sona and Ashley, our two beautiful models, Stephanie, our fitting specialist, and Nick our hardworking videographer. We are shooting mainly our newest products today so we can’t show you any of those pictures yet but just know that we are looking at a 12 hour day, at least we have a great view! Here’s the roof top view Here’s the inside view