General

Happy Monday everyone! I am very excited to announce we have just received our Spring Summer 2014 catalogs.  The truck just dropped them off and the whole office rushed down to get the first glimpse of the catalogs.  June (our … Continue reading →

I have great news! Our brand made especially for fuller busted women, Parfait, is going to expand the band sizes. We are going from D-G cup to D-K cups in our best sellers.  That means our Alexis Babydoll and the … Continue reading →

We have put the finishing touches on our catalog!! After going through many changes and adjustments, we finally decided on the perfect look for it and we can’t wait for everyone to see it.  Spring/Summer 2014’s catalog is going to … Continue reading →

We have been receiving a lot of great entries for our “Affinitas Women Deserve” contest, it is great to read so many heartwarming stories.  We have people from different walks of life telling us about that one woman who has … Continue reading →

We are at Sheckys Girls Night Out event today to help get our name out and help fit women who are unclear of their bra size.  You don’t want to go through life wearing the wrong size shoe so why … Continue reading →

The movie “The Great Gatsby” is conjuring up feelings for some good old 20s fashion and what better way to help complete your outfit than to feature our best selling Charlotte bra? The Jewish Chronicle included our Charlotte in its … Continue reading →

Another season another catalog! We took some fantastic pictures in downtown Los Angeles and now its time for us to put it all together.  As a recap, we have shot in the beautiful studio of 1906 where we have a … Continue reading →

The Lingerie Stylist did an article on our brand and our road to launching in the U.K.  To read the article, please go to Lingerie Stylist , Tamar interviewed our U.K Sales Manager Rebecca Spiers to get the inside scoop … Continue reading →

It’s a dream come true to live in a penthouse like the one we are shooting at today! We are shooting our Parfait catalog today so we have our model Ashley and the team to make her look beautiful and … Continue reading →

From the front, you would never expect what lies behind these walls, located in the heart of downtown Los Angeles is a beautiful spacious studio.   With beautiful white walls, modern and vintage décor, this studio has so much to offer! … Continue reading →

Today is our first day shooting at the 1906 studios, this studio has a beautiful view of downtown Los Angeles in a very modern building.  We have a wonderful crew today with Davee, our awesome make-up artist who happens to … Continue reading →

Download the Affinitas & Parfait Lingerie FW Photos and Videos Pictures: Affinitas and sister line Parfait took the stage at the elegant Metropolitan Suite at the Metropolitan Pavilion, sending a collection of deep hues and flirty silhouettes down the runway to an audience … Continue reading →

With Valentines Day just around the corner, editors know it’s the right time to tap into their reader’s wishes for the season - especially when they’re naughty little secrets, like alluring lingerie. In one of their latest fashion articles, the … Continue reading →

With Valentine’s Day just around the corner, Men’s Health Online ran a video with gift ideas for wives or girlfriends. The model in the video wore Affinitas Lingerie throughout the two minute piece, looking playful and sexy in various bras, … Continue reading →

With Valentine’s Day right around the corner, women everywhere are anticipating the day where their boyfriend/significant other one expresses their love for them. Valentine’s Day only comes once a year so it is important to make it memorable. This is … Continue reading →

Dreaming to be the next Anastasia Steele? Do you want to seduce your way to Christian Grey’s heart? It looks like E.L James’s bestselling erotic novel has also  taken lingerie fashion by storm as Lingerie Insight magazine featured the sexiest … Continue reading →

She’s dazzling, incredibly sexy and very, very cool. With a striking gaze through the lens that peers into our souls, she is powerful and mysterious. Slovakian beauty, Sona Skoncova is the newest face of Affinitas lingerie. With her striking beauty … Continue reading →

Looking for a great gift for Christmas? Affinitas lingerie has got you covered. Partners who are looking for a special item to gift their lovers this year can consider a nice set of lingerie. After all, a lingerie piece is … Continue reading →

Women like to feel sexy from time to time. What is more fitting than a new pair ofalluring underwear to add to your appeal? Designer lingerie is not just for the fashion runwaymodels you see on TV. Affinitas lingerie sets … Continue reading →

Affinitas lingerie is a brand that every beauty-conscious lady would just love to put on and flaunt. The brand has created a niche for itself and has won the hearts of millions of females since its launch. It’s a perfect … Continue reading →

Every woman likes to feel sexy from time to time. What is more fitting than a new pair of alluring underwear to add to your wardrobe? Designer lingerie is not just for the fashion runway models you see on TV. … Continue reading →

Women in this world often try to find the right and perfect bra to fit all of their needs. Some women get exceptionally lucky and find it quickly, while for most, it takes them years to find the right combination … Continue reading →

What kind of lingerie do you wear for a night on the town when you need to feel a bit sexy underneath your little black dress? The Parfait Affinitas Tamara Demi bra, of course! But don’t take our word for … Continue reading →

Having trouble selecting the perfect Christmas gift? Why not get the woman in your life a set of Affinitas lingerie. What better gift than a sexy bra and a matching knicker to go in her stocking? Why women love Affinitas … Continue reading →

Catch a sneak peek at what’s to come for Affinitas and Parfait in this exclusive behind-the-scenes look at the AW13 collection, as shot at a stunning loft in the hills of Hollywood, CA. See the makeup, the hair, the glamour … Continue reading →

As we have been seeing more examples of superior lingerie from Affinitas, it is no wonder that one of their product is a featured gift idea on fantasy fashionista’s blog titled “Christmas Gift Guide- Sleepwear and Lingerie”. For those who … Continue reading →

It is not very often that bra sizes come up in a conversation. However, finding the correct bra size and material is absolutely necessary for providing comfort in posture and to boost a woman’s confidence to go about her day. … Continue reading →

With her creative talent and impeccable eye for great style, Manhattan’s artistic Miss Elyssa Goodman won this year’s Parfait Stylist Search. Affinitas recently conducted the Parfait Stylist Search, a challenge which sought out talented fashionitas to come up with ideas … Continue reading →

Affinitas Intimates is increasingly making its mark in the lingerie industry. The Los Angeles-based company manufactures feminine undergarments, which exudes luxury and glamour. They also have a complimentary line called Parfait, which showcases lingerie for plus size women. Affinitas Intimates … Continue reading →

Gathering the best elements of style, designs and materials, Affinitas’ lingerie company has spent years catering to the needs of women across the globe. It’s no wonder why it has become increasingly popular not just in print media, blogs, but … Continue reading →

Parfait is once again a celebrity favorite as  Gabrielle Union poses with it in the upcoming October issue of Ebony magazine!  Previously, Sofia Vergara, another Hollywood starlet was photographed on the cover of Allure magazine wearing another fan favorite, the … Continue reading →

Imagine the runway with famous fashion gurus, photographers, and critics sitting on the side watching, taking pictures and analyzing the coordinates while the models parade down the runway wearing the coordinate you styled for them. As a fashion stylist, this … Continue reading →

Continuing its mission to offer women worldwide an array of feminine, and stylish quality intimates, Affinitas launched the new face of its website with more exceptional lingerie wardrobe choices and ultimate Sophisticated & quality lingerie at affordable prices. Affinitas’ new … Continue reading →