New York, NY 14 June 2013 – Global lingerie powerhouse Affinitas conjures up seaside romance for SS14, offering five new collections in color ways including Coral, Shell and Sky Blue. The brand introduces a first-time size expansion of 32-38DDD in select styles, as well as reintroduces the Triangle Bra silhouette and cotton as a fabrication. Start your romance beginning January 2014, when styles begin hitting retailers worldwide at a price point of $12.00 - $59.00.

In brand new collections, Sylvie debuts with an embroidered mesh Push-up Padded Bra, Wire Bra, Hipster in Bikini in Ivory, while paper touch Lara offers a dainty floral print in Ivory/Latte. Get ready to go by the sea in skin soft Julienne, whose skin-soft microfiber Soft Padded Bra, Chemise, Bikini and Boyshort come in color ways Coral/Ivory and Ivory/Latte. Continuing in seaside romance is Amandine, offering a Wire Bra, Balconet Bra, Hipster & Thong in Sky Blue/Shell and the reverse Shell/Sky Blue. A third color way Garnet/Black includes the four aforementioned styles along with a Babydoll and new silhouette, the Triangle Bra. SS14 also sees the reintroduction of cotton, as fabricated in a White/Black Polka Dot print Wire Bra, Padded Bra, Bikini, Boyshort and Camisole from new Sienna.

All-time best selling Nicole returns for SS14 armed with new color ways, offering the six piece basics collection in Ivory and subdued pink Heather.

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About Affinitas ww.affinitasintimates.com

From your go-to T-Shirt Bra to a special occasion Bustier, Affinitas lingerie ranges from wardrobe basics to on–trend and sexy-yet-sophisticated pieces for those special moments. Whether you’re feeling flirty and glamorous, elegant and feminine, or want to channel your inner vixen, Affinitas has a look to match your mood. Fabricated from fine, soft materials sourced from all over the world, Affinitas ensures you can wear any piece from the line all day long…or just for a few minutes! The Affinitas woman is independent and confident, fashion-forward and discerning, wishing for stylish, comfortable, quality lingerie – at prices that won’t break the bank.

A press & celebrity fave, Affinitas collections have been featured on everything from The TODAY Show and E! News to Oprah Magazine, Glamour, BRIDES, SHAPE, Daily Candy, The Daily Mirror & many more. The line counts fans including Ashley Tisdale, Jennifer Love Hewitt and supermodel Irana Shayk, as well as top fashion, celebrity and wardrobe stylists worldwide.

New York, New York 14 June 13 – C’est Parfait! Full bust powerhouse Parfait wants you to channel your neo-romantic this Spring, introducing four new collections in dreamy Eva, Louisa, Natalie and Melissa. Existing Nina, Camilla, Lola, Casey and all-time best seller Charlotte return as well, in new romantic color ways from soft Ivory to Cameo Pink. Get ready for romance beginning January 2014 when styles beginning hitting retailers worldwide, at a price point of $14.00 - $69.00. And at long last – the brand is thrilled to announce the debut of expanded sizing! The Charlotte Padded Bra, Sophia Wire Bra and Alexis Babydoll will be available beginning August 2013 in new sizes GG, H, HH, J, JJ and K, with the Charlotte Padded Bra also now starting at a 28 band.

Innocent romance stems throughout Parfait SS14, bringing with it delicate, poetic looks in dreamy color ways and sweet floral prints. Get back to basics in skin soft Eva, whose microfiber & lace T-Shirt Bra, Wire Bra, Bikini and Hipster come in Ivory or Cocoa. Floral print paper touch Louisa leads you to a garden party, with a Wire Bra, Half-Padded Bra, Brief and Hipster in Poppy Blue/White and Tango Red/White. Ready for a cabaret? Slip into Natalia’s Underwire Babydoll, Wire Bra, Padded Bra, Hipster or Bikini for a date at the Moulin Rouge. The definition of feminine elegance, Melissa’s Wire Bra, Padded Bra, Boyshort and Bikini arrive in Ivory/Cream with beautiful floral embroidery and eyelash lace trim.

Returning better than ever, all-time best-seller Charlotte introduces new color way Wild Pink, while floral Nina offers a more subdued Cameo Pink as well as Ivory. Camilla’s satin Padded Chemise, Contour Bra and Unlined Wire Bra return in Ivory/Latte, while menswear-inspired Lola takes a turn in White/Black pinstripe. Not to be outdone, basics best-seller Casey introduces two new LBB’s: the Little Black (Plunge Molded) Bra and the Little Black Boyshort.

Leading the size expansion in Parfait is all-time favorite Charlotte, a style that launched with Parfait’s initial debut back in Fall 2010. The Charlotte Padded Bra will be available up to K cup in Peach/Black, Red/Black, Dusty Rose and brand new color way Wild Pink, also introducing a 28 band size in all color ways and all cup sizes. Best-selling Alexis will expand to K cup as well in the popular Babydoll silhouette, available in Ivory and Black. Rounding out the roster is newer style Sophia, whose Wire Bra will be available up to K cup in Black, Pearl White and European Nude.

About Parfait www.affinitasintimates.com

Affinitas sister line Parfait presents a collection of fashion-forward lingerie dedicated to the full bust woman in sizes 28D – 40K. Dedicated to fit and innovative styling, Parfait collections are designed in both fit and silhouette to beautifully embrace and enhance (not bury and conceal!) the full bustline. The Parfait woman is independent and confident, fashion forward and discerning. She pays utmost attention to fit in her lingerie and wishes for stylish, comfortable, quality pieces at an accessible price point. Now the full bust woman can easily (and affordably) add confidence and style to her lingerie wardrobes just by whipping up a little bit of Parfait!

A press & celebrity fave, Parfait collections have been worn by top actresses & performers around the world, including Sofia Vergara, Gabrielle Union, Alicia Silverstone, British soul singer Lianne La Havas, UK reality stars Billie and Sam Faiers of TOWIE (The Only Way is Essex) and more. In regards to the Parfait “Tamara” Balconet Bra, Vergara is even quoted saying: “When I find a bra that works for me…”

New York, New York 12 June 13 – Due to high customer demand, leading full bust lingerie brand Parfait is thrilled to announce expanded cup sizing for Fall. The best-selling Charlotte Padded Bra, Sophia Wire Bra and ever-popular Alexis Babydoll will be available up to K cup beginning this August at retailers worldwide.

Leading the cup size expansion is Parfait all-time favorite Charlotte, a style that launched with Parfait’s initial debut back in Fall 2010.  The Charlotte Padded Bra will be available up to K cup in Peach/Black, Red/Black, Dusty Rose and brand new colorway Wild Pink, while the best-selling Alexis Babydoll expands in Ivory and Black. Rounding out the roster is newer style Sophia, whose Wire Bra will be available up to K cup in Black, Pearl White and European Nude.

“We have heard and listened to the growing feedback from our dedicated fanbase for expanding sizing, and are so pleased to be able to meet their wishes after extensive research, development and fit testing. As a brand committed to providing full bust women worldwide the best in quality, fit and style, we couldn’t be happier to announce that expanded cup sizes are here!” Keng Zhang, President, Parfait by Affinitas

Stay tuned, Parfait plans on rolling out additional styles in expanded sizes in future seasons.

About Parfait

Affinitas sister line Parfait presents a collection of fashion-forward lingerie dedicated to the full bust woman – now in expanded sizing! SS14 introduces all time best-seller Charlotte up to K cup, along with the popular Alexis Babydoll and Sophia Wire Bra. Soft, romantic hues and floral motifs are seen throughout, refining the idea of femininity to one of elegance and sophistication. Dedicated to fit and innovative styling, Parfait collections are designed in both fit and silhouette to beautifully embrace and enhance (not bury and conceal!) the full bustline. The Parfait woman is independent and confident, fashion forward and discerning. She pays utmost attention to fit in her lingerie and wishes for stylish, comfortable, quality pieces at an accessible price point. Now the full bust woman can easily (and affordably) add confidence and style to her lingerie wardrobes just by whipping up a little bit of Parfait!

A press & celebrity fave, Parfait collections have been worn by top actresses & performers around the world, including Sofia Vergara, Gabrielle Union, Alicia Silverstone, British soul singer Lianne La Havas, UK reality stars Billie and Sam Faiers of TOWIE (The Only Way is Essex) and more. Shot in a Parfait bra on the cover of Allure magazine September 2012, Vergara is quoted saying: “When I find a bra that works for me…”

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In order to enter, fans must submit their nomination at DeserveAffinitas.com by June 30th, 2013. Affinitas will narrow down to the Top 20 entries. Now it’s up the fans! Stories will enter a public voting round from July 22nd – November 4th narrowing down to the Top 3 Finalists, where fans will be encouraged to vote on who they think has the most inspiring story as an Everyday Woman. From here Everyday Women D-Serve Guest Judges, GALTime.com and Fashion Writer & Stylist Samantha Lim, will step in to choose the final Grand Prize duo.

With her creative talent and impeccable eye for great style, Manhattan’s artistic Miss Elyssa Goodman won this year’s Parfait Stylist Search.

Affinitas recently conducted the Parfait Stylist Search, a challenge which sought out talented fashionitas to come up with ideas to stylize Affinitas’ classy and elegant lingerie. Though the products may look pricey, Affinitas definitely makes sweet, flirty, glamorous and sexy lingerie designs for a very reasonable price.

During the Autumn Winter 2013 Photoshoot, Goodman proved she was a great choice when it comes to professional styling. She created great looks with the gorgeous lingerie, paired with the perfect accessories. Check out the photos below to see the stylist hard at work:

Being creative definitely comes naturally to Goodman. Obviously, her love for dancing and photography further prove her appreciation for art.  Goodman worked hard to find great pieces to match the lingerie and was a great asset to the photoshoot.  The accessories Goodman picked out were also used for the Parfait photoshoot, a line famous for providing busty women with D-G cups.  Since art and fashion have always been strongly connected, Elyssa Goodman reaffirmed her artistic abilities by creating beautiful looks as she adorned the beautiful model.

Goodman proved she had what it took to help pull off the Sophisticated & quality lingerie at affordable prices look that everyday women can transform themselves into.  We are very excited to see how our new catalog will turn out.

Have a Great Sense of Style? We Want You to be Our Next…

Have you always wanted to be a fashion stylist at a major fashion magazine, a wardrobe stylist on tv & film sets, or a celebrity stylist dressing stars for the red carpet? Introducing our “Parfait Stylist for Hire” contest, allowing you to show off your styling skills for a chance to become our own on-set stylist! An opportunity to style our next collections in LA, a $1500 cash prize, $1000 worth of Affinitas lingerie and more are on deck.

View Contest Details

Attn: college students, we are proud to bring back our College Tuition Scholarship Contest! One Grand Prize winner will receive a $1500 tuitionscholarship along with $1000 worth of Affinitas or Parfait lingerie and 10 Packaged Panty sets, while a lucky Runner up will receive a $750 tuitionscholarship, $500 worth of Affinitas or Parfait lingerie and 5 Packaged Panty sets! Phew. We’re exhausted just thinking about everything up for grabs.