General

Happy Tuesday, everyone! We’re all counting down the seconds to our three day weekend, here at Affinitas. Last week and to this very day/hour/minute, the marketing department has been preparing for U.K. trade shows Moda and Mode City: boxes of … Continue reading →

Last week was definitely press week at Affinitas! We were asked to take part in a luxurious photoshoot with Arsenic the Magazine, “Danielle” was reviewed by All’s Fair in Love and Lingerie and Parfait “Charlotte” won best push-up bra in … Continue reading →

Happy hump day, ladies and gents! Affinitas was all over Los Angeles, last week. From Hollywood and Vine filming our campaign videos to Downtown L.A. for Generation Beauty! If you follow us on Instagram, you met Monse, our campaign host, … Continue reading →

Hope all you mother’s had a lovely Mother’s Day weekend! I know I did as I sipped on bottomless mimosas with my dearest mom for Sunday brunch. Friday at the Affinitas office was just what we all needed to kick-off … Continue reading →

Happy Cinco De Mayo, Senoritas! I know I was M.I.A. last week, but with good reason. We were ONLY shooting our Spring/Summer 2015 catalog in Beverly Hills! Affinitas is so excited to see and share with you the final piece! … Continue reading →

We received a first class special delivery! Our sets of lingerie for Spring/Summer 2015 were sent to us last week from Paris. What did you expect? Every fashionista knows that Paris gives birth to fashion, and every fashionista should know that … Continue reading →

Happy Monday, ladies- and gents? Don’t want to be rude and not acknowledge the men in the house! Affinitas was in a bit of a time crunch last week, and the insanity will continue on to this week. The execution … Continue reading →

Good morning, everyone! I am ecstatic to announce that we have found our Affinitas model for our spring/summer 2015 catalog! It was a difficult decision since all the long-legged candidates were “model material”, but our girl was the perfect fit. … Continue reading →

Happy Monday, all! Casting takes place this week, but I had a few long-legged ladies drop by earlier last week (date mix-up). As they introduced themselves, I thought to myself “um, where’s the girl from the picture I asked to … Continue reading →

Happy St. Patrick’s Day, everyone! I hope you all had a wonderful weekend. I know I did! A relaxing weekend in Santa Barbara was a must after last week’s intense brainstorm meeting. If you follow us on Facebook, you know … Continue reading →

Happy Monday, all! Daylight saving time has a few of us in the office with our head on the desk (yawn), so please disregard any typos or grammatical errors! We are NOT drunk. Let me begin by saying thank you … Continue reading →

We know, we know- we skipped last week’s blog, but with good intentions! We promise. We were in New York City last weekend popping bubbly with the Affinitas models backstage for Lingerie Fashion Week (LingerieFW), and setting up for CurveNY. … Continue reading →

Lingerie Fashion Week Check List Invitations, check. Gift bags, check. Models, check. YOU, check. That’s right, YOU! We have been working so darn hard these past few weeks preparing for Lingerie Fashion Week (LFW), we want to share it all … Continue reading →

Whew can you believe there is only one day left to the first month of 2014? Where has the time gone! We have been so busy preparing for all the tradeshows, with Salon International de la lingerie ending this past … Continue reading →

Sorry for the delay in our posts we have been so busy this month but we have a lot of great news to share!  First off, today is a very exciting day for us as our Affinitas Ida Bustier in … Continue reading →

Wow New Year’s is right around the corner! It felt like we were celebrating the arrival of 2013 not too long ago and now we are saying goodbye to it and preparing for 2014.  This year has been great for … Continue reading →

It’s arrived! I am not talking about Christmas presents (though that would be nice too) but I am talking about fresh off the printer, our Autumn/Winter catalogs! Our graphic designer June has been telling us how nice it was going … Continue reading →

This week is very exciting for us as we have so many new things! We have officially moved into our new office, equipped with a showroom, multiple offices and most importantly a gigantic warehouse to store our goods.  The move … Continue reading →

We selected the winner of the “Affinitas Everyday Women D-serve” contest last week and on Saturday we gave her quite the surprise! I can’t reveal her name yet but we had a blast letting her know she won because we … Continue reading →

Boy do I have some great news! Well actually its confidential news but I’ll give you the gist of it.  We have selected the winner of our Affinitas “Everyday Women D-serve” contest!  And for the first time in Affinitas history, … Continue reading →

We are starting the week with a bang as our PR representatives have informed us that our products were featured in a magazine! And its not just any magazine, its Tatler, a popular Russian magazine that has had people such … Continue reading →

 We were just informed today that we have been featured in “PLASTIK” a top fashion magazine in the U.K.  Our publicist said our products are in a double page spread but the magazine was actually sold out at her local … Continue reading →

It seems like just yesterday we were at the photoshoot, actually it was just last weekend but guess what? Our Autumn/Winter 2014 catalog is actually almost done! Our graphic designer is putting on the finishing touches to it and it … Continue reading →

Now that we took all the glamorous pictures its time to get down to the simple white background product shots! We are doing Affinitas pictures in the morning and Parfait in the afternoon.  While it is Columbus day, we are … Continue reading →

We are up bright and early again today to shoot the Affinitas Catalog.  Our lovely model Amanda will be the star today with the same team from yesterday.  Amanda is very pretty with her great looks and slender body, she … Continue reading →

Today we are shooting our Parfait Autumn/Winter catalog in the beautiful hills of Hollywood at a beautiful two-story house.  We have our lovely model Ashley returning from our Spring/Summer 2014 catalog and the same photographer, make-up artist and videographer as … Continue reading →

We are ready to face the month of October, as hectic as this month will be, we are prepared! This is going to be another awesome photosoot, not to mention we will also be shooting on the weekend for the … Continue reading →

We have confirmed one location so far and that is where we will be shooting the Affinitas catalog shoot.  We are so excited for it, the place is great because the architecture of it and the furnishings will go perfect … Continue reading →

We are holding another model casting today, and we had one that we think would be great for our catalog.  We still have more to come so we won’t put all our eggs in one basket just yet! We had … Continue reading →

Time for another update on what’s going on in the company! We have been holding model castings on a weekly basis as we continue to search for the girl with the perfect looks for our next catalog, we have more … Continue reading →

Wow this month really flew by with all the tradeshows and stuff, we can’t believe September is right around the corner! And to close out August with a bang, what better way to end it than with two features in … Continue reading →

Our fabulous retailer Full Beauty has featured our beautiful Danielle Contour bra in Dusty Rose in their ad in Harper’s Bazaar.  The pink just stands out so much, we absolutely love it Thank you Full Beauty!   In more feature … Continue reading →

We have just wrapped up our tradeshow in the Birmingham with Moda, the largest trade fashion show in the United Kingdom.  We had a great reception there with plenty of foot traffic to our booth which of course we had … Continue reading →

We received some very exciting news today, our beautiful Danielle Shorty has been featured in Marie Claire’s biggest issue of the year alongside Emilion Pucci, Marc Jacobs, Michael Kors and more in “Shop the Shoot: Sweet Georgia May.” And not … Continue reading →

Our “Everyday Women D-Serve” top 20 contestants are getting a lot of votes and to help them generate even more votes and help get their story out there, our guest judge Galtime has created a lovely webpage dedicated just to … Continue reading →

Our brands Affinitas & full busted line Parfait took the stage at the Metropolitan Suite at the Metropolitan Pavilion, introducing  to an audience of top tier press, buyers, fashion and intimates industry influentials who include: retailers Linda Lingerie Boutique, Bertha Church, … Continue reading →

Wow with tradeshow season in full throttle we are receiving a lot of great exposure on both websites, trade publication and even a newspaper!  The pictures can do all the talking, please see below: Our SS14 collections made it onto … Continue reading →

The runway show was great this past Saturday! We had more people than we expected in attendance, which mind you, had amazing guests such as: Linda Lingerie Boutique, Bertha Church, and Molly and Cynthia of Livirae, bra-lebrities & stars of … Continue reading →

We are almost at the beginning of August and you know what that means, runway and tradeshows! We have a runway show at the fabulous Metropolitan Pavilion on August 3rd, its going to be our 2nd time there and we … Continue reading →

Wow we are already mid way through July, time is flying by as we have so many projects coming up! We have heard back from all of our top 20 entries in the “Everyday Women D-Serve Contest,” we will be … Continue reading →

So much to update on! We are barely in the second week of July and we already have so much going on! We are narrowing down the models (it’s a lot easier than it sounds!) for our runway show in New … Continue reading →

Our brand name is popping up everywhere today! We are featured in Chat magazine , Now daily, Pick Me Up, What’s on TV, Woman’s Own, and last but not least Woman’s Weekly for a  giveaway we are doing for UK … Continue reading →

Monday again?! Why do our bodies take so long to adjust from weekend mode back to weekday mode? Anyways! We have a busy day today as we are preparing for Lingerie FW in August and held a casting for the … Continue reading →

Our Affinitas Everyday Women contest nomination period is almost coming to an end so we wanted to look through some of the entries to see what kind of nominations we have and I am speechless.  We received some very strong … Continue reading →

Happy Monday everyone! I am very excited to announce we have just received our Spring Summer 2014 catalogs.  The truck just dropped them off and the whole office rushed down to get the first glimpse of the catalogs.  June (our … Continue reading →

I have great news! Our brand made especially for fuller busted women, Parfait, is going to expand the band sizes. We are going from D-G cup to D-K cups in our best sellers.  That means our Alexis Babydoll and the … Continue reading →

We have put the finishing touches on our catalog!! After going through many changes and adjustments, we finally decided on the perfect look for it and we can’t wait for everyone to see it.  Spring/Summer 2014’s catalog is going to … Continue reading →

We have been receiving a lot of great entries for our “Affinitas Women Deserve” contest, it is great to read so many heartwarming stories.  We have people from different walks of life telling us about that one woman who has … Continue reading →

We are at Sheckys Girls Night Out event today to help get our name out and help fit women who are unclear of their bra size.  You don’t want to go through life wearing the wrong size shoe so why … Continue reading →

The movie “The Great Gatsby” is conjuring up feelings for some good old 20s fashion and what better way to help complete your outfit than to feature our best selling Charlotte bra? The Jewish Chronicle included our Charlotte in its … Continue reading →